B2B SALES MANAGER

TFG SDN BHD; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

TFG SDN BHD is seeking a results-driven Sales Manager to lead the sales team, develop new business opportunities, and strengthen relationships with existing customers. The role requires steering the team toward set targets, crafting strategic plans, and actively pursuing FMCG, B2B and retail opportunities.

You will manage key accounts, oversee negotiations, and collaborate with internal departments to resolve issues while traveling for client meetings and market visits as needed.

Qualifications

• Minimum experience in Sales/Business Development/Key Account Management.
• Experience in FMCG, B2B or retail-related industries is highly preferred.
• Proven ability to lead and manage a sales team.
• Strong communication and relationship-building skills.
• Target-driven, proactive and solution-minded.

Responsibilities

• Lead, manage and motivate the sales team to achieve monthly and annual sales targets.
• Develop and execute sales strategies to drive business growth.
• Identify and develop new B2B, retail and FMCG business opportunities.
• Build and maintain strong relationships with key customers and business partners.
• Manage key accounts, customer inquiries, sales follow-ups and negotiations.
• Monitor sales performance and provide guidance to improve results.
• Collaborate with internal departments to resolve customer issues and provide practical solutions.
• Conduct regular market visits and identify market trends and opportunities.
• Prepare sales forecasts, reports and updates for management.

Skills

Sales leadership

Business development

Key account management

Customer relationship management

Negotiation

Tools

CRM software

Job description

We are looking for a results-driven and solution-minded Sales Manager to lead our sales team, develop new business opportunities, and strengthen relationships with existing customers.

Key Responsibilities

Lead, manage and motivate the sales team to achieve monthly and annual sales targets.

Develop and execute sales strategies to drive business growth.

Identify and develop new B2B, retail and FMCG business opportunities.

Build and maintain strong relationships with key customers and business partners.

Manage key accounts, customer enquiries, sales follow-ups and business negotiations.

Monitor sales performance and provide guidance to improve team results.

Work closely with internal departments to resolve customer issues and provide practical solutions.

Conduct regular market visits and identify market trends, competitor activities and new opportunities.

Prepare sales forecasts, reports and updates for management.

Travel to meet customers and support business development activities when required.

Requirements

Previous experience in Sales / Business Development / Key Account Management.

Experience in FMCG, B2B or retail-related industries is highly preferred.

Proven ability to lead and manage a sales team.

Strong customer relationship management and communication skills.

Target-driven, proactive and solution-minded.

Good negotiation, problem-solving and leadership skills.

Able to work independently and take ownership of sales performance.

Proficient in Mandarin, English and Bahasa Malaysia to communicate with customers and business partners.

Possess own transport and willing to travel/outstation when required.