Sales & Marketing Manager (FMCG)

Private Advertiser; Selangor; On-site; MYR 60,000 - 120,000; Full time

Job summary

Private Advertiser is seeking an experienced Sales & Marketing Manager to lead the sales team and drive growth for FMCG food brands in Malaysia. The role requires hands-on management, deep knowledge of supermarkets, wholesalers, distributors, traditional trade and retail channels.

You will develop and implement strategies, set targets, mentor the team and expand distribution. Travel to meet customers and market visits will be necessary to achieve objectives and improve brand visibility.

Qualifications

• Diploma or degree in Business, Marketing, Sales or related field.
• Minimum 5 years of sales experience, preferably FMCG or food distribution.
• Supervisory or managerial sales experience is preferred.
• Strong understanding of Malaysia's FMCG retail, wholesale and traditional trade channels.

Responsibilities

• Develop and implement sales and marketing strategies to achieve targets.
• Lead, manage, coach and monitor the sales team to achieve KPIs.
• Set sales targets and review performance, outlet coverage and market penetration.
• Develop new business opportunities and expand distribution into supermarkets and wholesalers.
• Negotiate listings, promotions, pricing and displays with customers.
• Plan and execute monthly and seasonal trade promotions to boost sales and visibility.
• Collaborate on pricing strategies, promotional plans and new product launches.
• Monitor competitor activities, market pricing and consumer trends.
• Conduct regular market visits to ensure product availability and execution.

Skills

Sales leadership

Negotiation

Communication

Relationship management

Strategic thinking

Education

Diploma or Degree in Business/Marketing/Sales

Job description

We are looking for an experienced and results-driven Sales & Marketing Manager to lead our sales team and drive the growth of our FMCG food brands in the Malaysian market. This is a hands‑on management position requiring strong knowledge of the FMCG market, particularly supermarkets, wholesalers, distributors, traditional trade and retail channels.

Key responsibilities

Develop and implement sales and marketing strategies to achieve company sales and growth targets.

Lead, manage, coach and monitor the sales team to ensure individual and team KPIs are achieved.

Set sales targets and regularly review sales performance, outlet coverage, new account development and market penetration.

Develop new business opportunities and expand distribution into supermarkets, wholesalers, retailers, minimarkets and other relevant channels.

Manage and strengthen relationships with key customers and business partners.

Negotiate listings, promotions, pricing, displays and other commercial arrangements with customers.

Plan and execute monthly and seasonal trade promotions to improve sales and brand visibility.

Work closely with management on pricing strategies, promotional plans, trade offers and new product launches.

Monitor competitor activities, market pricing, promotions and consumer trends.

Conduct regular market visits to ensure good product availability, merchandising, pricing and sales execution.

About you

Diploma or Degree in Business, Marketing, Sales or a related field.

Minimum 5 years of sales experience, preferably within the FMCG or food distribution industry.

Previous experience in a supervisory or managerial sales role is strongly preferred.

Good understanding of Malaysia's FMCG retail, wholesale and traditional trade channels.

Strong leadership and people‑management skills.

Proven ability to achieve sales targets and develop new business.

Strong negotiation, communication and relationship‑management skills.

Commercially minded with good analytical and problem‑solving abilities.

Able to work independently and take ownership of sales performance.

Willing to travel for customer meetings and market visits.