B2B Sales Executive (Penang Region)

ICE Holidays Sdn Bhd; Penang; On-site; MYR 67,000 - 100,000; Full time

Benefits offered by this job

Annual trip

Group insurance

Yearly bonus

Performance appraisals

Medical coverage

Employee travel discounts

Company uniform

Travel reimbursements

Training programs

HR software access

Team building

Job summary

Golden Destinations by ICE HOLIDAYS Sdn Bhd is seeking a proactive B2B Sales Executive to drive revenue growth from our Penang office. This full-time, on-site role reports to the Head of Department and involves leading the sales team, developing strategies, and closing key deals with travel partners.

You will build strong client relationships, identify new opportunities in travel and tourism, and coordinate with Marketing, Product, and Operations to align campaigns and launches.

Qualifications

• Degree in business, tourism, hospitality, or equivalent.
• Minimum 2 years' sales experience, preferably in travel or tourism.
• Proven track record of meeting sales targets and building client relationships.
• Strong communication and negotiation skills in English and Malay.

Responsibilities

• Develop and implement sales strategies to meet company revenue and growth goals.
• Lead and support the sales team by setting goals, providing guidance, and ensuring targets are achieved.
• Oversee daily sales activities, including lead generation, client management, and closing deals.
• Identify new business opportunities in the travel and tourism sector to grow the client base.
• Build and maintain strong relationships with key clients, offering solutions that meet their needs.

Education

Business/Tourism/Hospitality degree

Tools

CRM tools

MS Office

Google Suite

Job description

Reporting to: Head of Department

Company Description:

Golden Destinations by ICE HOLIDAYS Sdn Bhd is a leading B2B travel wholesaler in Malaysia, specializing in providing customized travel packages to partners across the ASEAN region. We are committed to delivering exceptional travel experiences through strategic partnerships and high-quality travel products. The B2B Sales Executive will play a crucial role in driving business growth, managing the sales team, and executing strategic sales plans to ensure the company meets its revenue targets.

This is a full-time on-site role as a B2B Sales Executive at Golden Destinations by ICE HOLIDAYS Sdn Bhd's office in Malaysia.

Responsibilities:

Develop and implement sales strategies to meet company revenue and growth goals.

Lead and support the sales team by setting goals, providing guidance, and ensuring targets are achieved.

Oversee daily sales activities, including lead generation, client management, and closing deals.

Identify new business opportunities in the travel and tourism sector to grow the client base.

Build and maintain strong relationships with key clients, offering solutions that meet their needs.

Deliver presentations and proposals to potential clients, clearly explaining the company’s services.

Negotiate contracts and pricing to secure profitable deals while staying competitive.

Work with Marketing, Product, and Operations teams to align on campaigns and product launches.

Track and report on sales performance and key metrics to senior management.

Keep up with market trends, competitors, and customer needs to improve sales strategies.

Train and coach, the sales team to build skills and improve performance.

Handle complex negotiations and resolve client issues to maintain high satisfaction.

Help plan sales budgets, forecasts, and strategies in line with business goals.

Represent the company at events and trade shows to build brand awareness and connect with potential clients.

Requirements:

Degree in business, tourism, hospitality, or equivalent experience.

Minimum 2 years' sales experience, preferably in travel or tourism.

Proven track record of meeting sales targets and building client relationships.

Strong communication and negotiation skills in English and Malay (Mandarin is a plus).

Proficient in Microsoft Office, Google Suite, and CRM tools.

Well-organized, able to handle multiple tasks in a fast-paced setting.

Proactive, self-motivated, and a team player.

Strong customer service and problem-solving skills.

Good knowledge of the travel industry, including hotels, airlines, and trends.

Flexible and adaptable to changing demands.

Detail-oriented with accurate handling of sales processes.

Will be based in Penang Branch (Menara Northam).

• Annual Company trip (For Confirmed Employees)
• Group PA insurance (For Confirmed Employees)
• Yearly Bonus depending on Company performance and reflect to Individual performance
• Twice performance appraisal review annually to identify room for improvement process
• Outpatient medical coverage from registered clinics
• Employee price for travel packages (For Confirmed Employees)
• Company uniform provided
• Travelling claims by receipt
• Monthly training arrangements from Company
• Exclusive employee HR software applications (leaves, claims, payslips etc)
• At least once a year Team Building arrangements
• Monthly / Weekly Company sports & recreations for everyone

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Golden Destinations (GD) is the core brand of ICE Holidays Sdn. Bhd., a leading B2B Travel Wholesaler in Malaysia. Our unique business model offers ready-made travel packages with advertising and promotional support, enabling even smaller agents to confidently compete in the market. With the strength of our well-established GD brand, partners gain customer trust and product credibility. We create marketable travel packages based on current trends and demands, made accessible via our dynamic B2B booking engine. Supported by over 400 active partners and expanding across ASEAN, ICE Holidays is continuously innovating and poised to become a leading travel wholesaler in Asia.

Golden Destinations (GD) is the core brand of ICE Holidays Sdn. Bhd., a leading B2B Travel Wholesaler in Malaysia. Our unique business model offers ready-made travel packages with advertising and promotional support, enabling even smaller agents to confidently compete in the market. With the strength of our well-established GD brand, partners gain customer trust and product credibility. We create marketable travel packages based on current trends and demands, made accessible via our dynamic B2B booking engine. Supported by over 400 active partners and expanding across ASEAN, ICE Holidays is continuously innovating and poised to become a leading travel wholesaler in Asia.

What can I earn as a Business to Business Sales Executive