B2B Sales Executive

ICE Holidays Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Annual company trip

Group PA insurance

Yearly bonus

Outpatient medical coverage

Employee travel discounts

Company uniform provided

Travel reimbursements

Monthly training arrangements

HR software access

Team building events

Sports & recreations

Job summary

Golden Destinations by ICE HOLIDAYS Sdn Bhd, a leading B2B travel wholesaler in Malaysia, seeks a B2B Sales Executive to drive revenue and manage the sales team on-site in Malaysia. You will develop sales strategies, oversee lead generation and client management, and collaborate with Marketing, Product, and Operations to align campaigns with launches.

You will build relationships with key clients, negotiate profitable contracts, and track performance metrics for senior management.

Qualifications

• This role requires a degree in business, tourism, hospitality, or equivalent experience.
• This position requires a minimum of 2 years' sales experience, preferably in travel or tourism.
• Proven track record of meeting sales targets and building client relationships.
• Strong communication and negotiation skills in English and Malay (Mandarin is a plus).
• Proficient in Microsoft Office, Google Suite, and CRM tools.
• Well-organized and able to manage multiple tasks in a fast-paced setting.
• Proactive, self-motivated, and a team player.

Responsibilities

• Develop and implement sales strategies to meet revenue and growth goals.
• Lead and support the sales team by setting goals, providing guidance, and ensuring targets are achieved.
• Oversee daily sales activities including lead generation, client management, and closing deals.
• Identify new business opportunities in the travel and tourism sector to grow the client base.
• Build and maintain strong relationships with key clients and present solutions.
• Negotiate contracts and pricing to secure profitable deals while staying competitive.
• Coordinate with Marketing, Product, and Operations on campaigns and launches.
• Track and report sales performance and key metrics to senior management.
• Stay updated on market trends, competitors, and customer needs to improve strategies.
• Train and coach the sales team to improve performance and outcomes.
• Represent the company at events and trade shows to build brand awareness.

Skills

Sales experience

English proficiency

Malay language proficiency

CRM tools

Education

Bachelor's degree in business, tourism, hospitality

Tools

CRM tools

Microsoft Office

Google Suite

Job description

Golden Destinations by ICE HOLIDAYS Sdn Bhd is a leading B2B travel wholesaler in Malaysia, specializing in providing customized travel packages to partners across the ASEAN region. We are committed to delivering exceptional travel experiences through strategic partnerships and high-quality travel products. The B2B Sales Executive will play a crucial role in driving business growth, managing the sales team, and executing strategic sales plans to ensure the company meets its revenue targets.

This is a full-time on-site role as a B2B Sales Executive at Golden Destinations by ICE HOLIDAYS Sdn Bhd's office in Malaysia.

Responsibilities:

Develop and implement sales strategies to meet company revenue and growth goals.

Lead and support the sales team by setting goals, providing guidance, and ensuring targets are achieved.

Oversee daily sales activities, including lead generation, client management, and closing deals.

Identify new business opportunities in the travel and tourism sector to grow the client base.

Build and maintain strong relationships with key clients, offering solutions that meet their needs.

Deliver presentations and proposals to potential clients, clearly explaining the company’s services.

Negotiate contracts and pricing to secure profitable deals while staying competitive.

Work with Marketing, Product, and Operations teams to align on campaigns and product launches.

Track and report on sales performance and key metrics to senior management.

Keep up with market trends, competitors, and customer needs to improve sales strategies.

Train and coach, the sales team to build skills and improve performance.

Handle complex negotiations and resolve client issues to maintain high satisfaction.

Help plan sales budgets, forecasts, and strategies in line with business goals.

Represent the company at events and trade shows to build brand awareness and connect with potential clients.

Requirements:

Degree in business, tourism, hospitality, or equivalent experience.

Minimum 2 years' sales experience, preferably in travel or tourism.

Proven track record of meeting sales targets and building client relationships.

Strong communication and negotiation skills in English and Malay (Mandarin is a plus).

Proficient in Microsoft Office, Google Suite, and CRM tools.

Well-organized, able to handle multiple tasks in a fast-paced setting.

Proactive, self-motivated, and a team player.

Strong customer service and problem-solving skills.

Good knowledge of the travel industry, including hotels, airlines, and trends.

Flexible and adaptable to changing demands.

Detail-oriented with accurate handling of sales processes.

Annual Company trip (For Confirmed Employees)

Group PA insurance (For Confirmed Employees)

Yearly Bonus depending on Company performance and reflect to Individual performance

Twice performance appraisal review annually to identify room for improvement process

Outpatient medical coverage from registered clinics

Employee price for travel packages (For Confirmed Employees)

Company uniform provided

Travelling claims by receipt

Monthly training arrangements from Company

Exclusive employee HR software applications (leaves, claims, payslips etc)

At least once a year Team Building arrangements

Monthly / Weekly Company sports & recreations for everyone

Golden Destinations (GD) is the core brand of ICE Holidays Sdn. Bhd., a leading B2B Travel Wholesaler in Malaysia. Our unique business model offers ready-made travel packages with advertising and promotional support, enabling even smaller agents to confidently compete in the market. With the strength of our well-established GD brand, partners gain customer trust and product credibility. We create marketable travel packages based on current trends and demands, made accessible via our dynamic B2B booking engine. Supported by over 400 active partners and expanding across ASEAN, ICE Holidays is continuously innovating and poised to become a leading travel wholesaler in Asia.

Golden Destinations (GD) is the core brand of ICE Holidays Sdn. Bhd., a leading B2B Travel Wholesaler in Malaysia. Our unique business model offers ready-made travel packages with advertising and promotional support, enabling even smaller agents to confidently compete in the market. With the strength of our well-established GD brand, partners gain customer trust and product credibility. We create marketable travel packages based on current trends and demands, made accessible via our dynamic B2B booking engine. Supported by over 400 active partners and expanding across ASEAN, ICE Holidays is continuously innovating and poised to become a leading travel wholesaler in Asia.

What can I earn as a Business to Business Sales Executive