AVP, Sales & Marketing - Currency Exchange Growth Leader

CIMB Bank Berhad; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

CIMB Bank Berhad in Kuala Lumpur is seeking an experienced Marketing & Sales professional to design and execute integrated campaigns for BDC products, driving brand awareness and revenue growth across offline and online channels.

You will liaise with Consumer Marketing and Group Legal for governance, analyze performance metrics, forecast sales, and identify revenue gaps, bringing data-driven insights to stakeholders.

Qualifications

• 5–10 years of marketing and sales experience in financial services.
• In-depth understanding of currency exchange business and customer behaviour.
• Proven track record in executing marketing campaigns and driving sales.

Responsibilities

• Design and execute integrated marketing campaigns to promote BDC products.
• Strengthen BDC brand awareness and positioning in offline and online markets.
• Monitor performance metrics, conduct sales forecasting, and identify revenue gaps with actionable solutions.
• Liaise with Consumer Marketing & Group Legal on new initiatives to ensure governance.

Skills

Marketing Experience

Sales Experience

Stakeholder Management

Analytics

Job description

CIMB Bank Berhad in Kuala Lumpur is seeking an experienced Marketing & Sales professional to design and execute integrated campaigns for BDC products, driving brand awareness and revenue growth across offline and online channels.

You will liaise with Consumer Marketing and Group Legal for governance, analyze performance metrics, forecast sales, and identify revenue gaps, bringing data-driven insights to stakeholders.