AVP, Sales & Marketing, Bureau de Change (BDC) MY

CIMB Bank Berhad; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

CIMB Bank Berhad in Kuala Lumpur is seeking an experienced Marketing & Sales professional to design and execute integrated campaigns for BDC products, driving brand awareness and revenue growth across offline and online channels.

You will liaise with Consumer Marketing and Group Legal for governance, analyze performance metrics, forecast sales, and identify revenue gaps, bringing data-driven insights to stakeholders.

Qualifications

• 5–10 years of marketing and sales experience in financial services.
• In-depth understanding of currency exchange business and customer behaviour.
• Proven track record in executing marketing campaigns and driving sales.

Responsibilities

• Design and execute integrated marketing campaigns to promote BDC products.
• Strengthen BDC brand awareness and positioning in offline and online markets.
• Monitor performance metrics, conduct sales forecasting, and identify revenue gaps with actionable solutions.
• Liaise with Consumer Marketing & Group Legal on new initiatives to ensure governance.

Skills

Marketing Experience

Sales Experience

Stakeholder Management

Analytics

Job description

Assist to initiate new ideas / campaign / rewards which includes issuance of campaign memo & getting the necessary approval to grow BDC business.

Liaise with stakeholders i.e. Consumer Marketing & Group Legal on new initiative or amendment to existing initiative to ensure proper governance.

Design and execute integrated marketing campaigns to promote BDC products.

Strengthen BDC brand awareness and positioning in both offline and online markets.

Monitor performance metrics, conduct sales forecasting, and identify revenue gaps with actionable solutions.

Job Requirements

Preferably 5 – 10 Year of relevant Marketing & Sales experience in the financial and banking industry.

In-depth understanding of currency exchange business and customer behaviour.

Proven track record in executing successful marketing campaigns and driving sales performance.

Excellent communication, stakeholder management, and negotiation skills.

Data-driven with strong analytical and presentation capabilities.

Only shortlisted candidates will be notified.

CIMB is one of ASEAN’s leading banking groups and Malaysia’s second largest financial services provider, by assets. Listed on Bursa Malaysia via CIMB Group Holdings Berhad, it had a market capitalisation of approximately RM81.6 billion as at 31 March 2026. It offers consumer banking, commercial banking, wholesale banking, transaction banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present across ASEAN in Malaysia, Indonesia, Singapore, Thailand, Cambodia, Vietnam and the Philippines. Beyond ASEAN, the Group has market presence in China, Hong Kong and UK.

CIMB is one of ASEAN’s leading banking groups and Malaysia’s second largest financial services provider, by assets. Listed on Bursa Malaysia via CIMB Group Holdings Berhad, it had a market capitalisation of approximately RM81.6 billion as at 31 March 2026. It offers consumer banking, commercial banking, wholesale banking, transaction banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is present across ASEAN in Malaysia, Indonesia, Singapore, Thailand, Cambodia, Vietnam and the Philippines. Beyond ASEAN, the Group has market presence in China, Hong Kong and UK.