Associate, CRM Ops-Bangsar South

Lazada Express Malaysia; Subang Jaya; Sur place; MYR 60 000 - 100 000; Plein temps

Résumé du poste

Lazada Express Malaysia is seeking a CRM Operations professional to craft and run end-to-end PUSH, Email and WhatsApp campaigns aimed at increasing daily active users. You will build localized notification frameworks across the customer journey and work closely with cross-functional teams to support promotions.

The role requires hands-on data analysis to tune campaigns and uncover opportunities quickly, ensuring CRM recall efficiency and measurable growth for the business.

Qualifications

• CRM operations management across channels.
• Push, Email, and WhatsApp campaign planning and execution.
• Analytical review of performance metrics to optimize impact.

Responsabilités

• Own Lazada Malaysia CRM operations, design and execute end-to-end PUSH/Email/WhatsApp campaigns for DAU growth.
• Develop localized notification framework with scenarios, segments, topics and contents along the customer journey.
• Collaborate with cross-functional teams to communicate requests and support campaign promotions.
• Analyze push performance data to identify opportunities and adjust actions promptly.
• Support research and experimentation to improve CRM recall efficiency.

Connaissances

CRM Operations

Push Notifications

Email Marketing

WhatsApp Marketing

Data Analysis

Cross-functional Collaboration

Description du poste

• 1. Responsible for Lazada Malaysia CRM operations, devising and executing PUSH/Email/WhatsApp strategy E2E for DAU growth.
• 2. Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
• 3. Collaborate closely with cross-functional teams for requests communication and campaign promotions support.
• 4. Data analysis on push performance metrics to adjust actions and find out opportunities immediately.
• 5. Research and ex...