Associate, CRM Operations

Lazada; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Job summary

Lazada Malaysia CRM operations professional to own the local CRM stack, devising and executing PUSH/Email/WhatsApp campaigns end-to-end to drive DAU growth.

You will develop localized notification frameworks across user journeys, collaborate with product, tech, and regional ops, and perform data analyses to optimize actions and uncover opportunities in real time.

Qualifications

• Bachelor's degree or above with CRM/content ops experience in e-commerce.
• Excellent content ops ability to craft engaging English and Malay content.
• Result-driven mindset with experience in A/B testing, data analysis and strategy optimization.
• Good understanding of the Malaysia market and in-depth knowledge of e-commerce user behavior.
• Strong team player, innovative mindset, and self-motivated in a fast-paced environment.

Responsibilities

• Country PIC: Responsible for Lazada Malaysia CRM operations, devising and executing PUSH/Email/WhatsApp strategy E2E for DAU growth.
• Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
• Collaborate closely with cross-functional teams for requests communication and campaign promotions support.
• Data analysis on push performance metrics to adjust actions and find out opportunities immediately.
• Research and explore customer insight as well market trends to initiate new solution approach together with regional ops, product and tech teams.

Skills

CRM operations

Content ops

English content

Malay content

A/B testing

Data analysis

Strategy optimization

Education

Bachelor's degree or above in CRM/content ops

Job description

• Country PIC: Responsible for Lazada Malaysia CRM operations, devising and executing PUSH/Email/WhatsApp strategy E2E for DAU growth.
• Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
• Collaborate closely with cross-functional teams for requests communication and campaign promotions support.
• Data analysis on push performance metrics to adjust actions and find out opportunities immediately.
• Research and explore customer insight as well market trends to initiate new solution approach together with regional ops, product and tech teams.

Job Requirements:

• Bachelor's degree or above, with CRM and/or content ops experience in e-commerce or related industry.
• Excellent content ops ability to craft engaging English and Malay content.
• Result-driven mindset with experience in A/B testing, data analysis and strategy optimization.
• Good understanding of the Malaysia market and in-depth knowledge of e-commerce user behavior.
• Strong team player, innovative mindset, and self-motivated in a fast-paced environment.