Associate, CRM Ops-Bangsar South

Lazada Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Lazada Group in Malaysia is seeking a CRM Operations Specialist to lead CRM programs across push, email and WhatsApp, driving DAU growth and retention in the Malaysian market.

You will develop a localized notification framework, coordinate with product, tech and regional ops, and analyze performance metrics to optimize campaigns.

The role requires a bachelor's degree and strong English and Malay content skills, with a data-driven mindset in a fast-paced e-commerce environment.

Qualifications

• Bachelor's degree or above with CRM and/or content ops experience in e-commerce or related industry.
• Excellent content ops ability to craft engaging English and Malay content.
• Result-driven mindset with experience in A/B testing, data analysis and strategy optimization.
• Good understanding of the Malaysia market and in-depth knowledge of e-commerce user behavior.
• Strong team player, innovative mindset, and self-motivated in a fast-paced environment.

Responsibilities

• Responsible for Lazada Malaysia CRM operations, devising and executing PUSH/Email/WhatsApp strategy E2E for DAU growth.
• Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
• Collaborate closely with cross-functional teams for requests communication and campaign promotions support.
• Data analysis on push performance metrics to adjust actions and find out opportunities immediately.
• Research and explore customer insight as well market trends to initiate new solution approached together with regional ops, product and tech teams.

Skills

CRM operations

Content ops

A/B testing

Data analysis

Malaysia market

Education

Bachelor's degree

Job description

eCommerce Platform-Commercial Traffic Management

Location:

Malaysia

Job Description

• 1. Responsible for Lazada Malaysia CRM operations, devising and executing PUSH/Email/WhatsApp strategy E2E for DAU growth.
• 2. Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
• 3. Collaborate closely with cross-functional teams for requests communication and campaign promotions support.
• 4. Data analysis on push performance metrics to adjust actions and find out opportunities immediately.
• 5. Research and explore customer insight as well market trends to initiate new solution approach together with regional ops, product and tech teams.

Job Requirements

• 1. Bachelor's degree or above, with CRM and/or content ops experience in e-commerce or related industry.
• 2. Excellent content ops ability to craft engaging English and Malay content.
• 3. Result-driven mindset with experience in A/B testing, data analysis and strategy optimization.
• 4. Good understanding of the Malaysia market and in-depth knowledge of e-commerce user behavior.
• 5. Strong team player, innovative mindset, and self-motivated in a fast-paced environment.