Associate, Affiliates Management

Lazada; Kuala Lumpur; On-site; MYR 89,000 - 156,000; Full time

Job summary

Lazada is seeking an Affiliate Marketing Manager to lead our growing affiliate program in Malaysia. You will manage channels, optimize campaigns, and drive scalable growth through strategic partnerships with affiliates and influencers.

You will monitor performance metrics, develop incentive programs, and negotiate terms with partners while collaborating with marketing and sales teams to maximize ROI in a fast-paced e-commerce environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–5 years of experience in affiliate marketing with proven campaigns in e-commerce.
• Strong understanding of digital marketing channels and data-driven decision making.
• Strong networking and negotiation skills for partner relationships.
• Familiarity with affiliate marketing tools, platforms, and tracking dashboards.
• Excellent communication and project management in a fast-paced environment.

Responsibilities

• Oversee affiliate marketing channels to ensure growth and compliance.
• Monitor daily performance, ROI, and traffic to meet KPIs.
• Analyze campaigns and refine strategies for better results.
• Onboard new high-value affiliates and strengthen existing partnerships.
• Develop incentives and resources to motivate affiliates.
• Negotiate commission structures and partnership terms.

Skills

Networking

Negotiation

Communication

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree in Marketing or Business Administration

Tools

Tracking dashboards

Excel

Analytics tools

Job description

1. Manage and oversee the company’s affiliate marketing channels, ensuring growth, compliance, and scalability.

2. Monitor daily affiliate performance, ROI, and traffic to ensure alignment with company goals and KPIs.

3. Optimize the performance of affiliate marketing campaigns by analyzing and refining strategies.

4. Drive affiliate growth by onboarding new affiliates and strengthening partnerships with existing affiliates.

1. Build strong relationships with affiliate partners by maintaining consistent communication through email, chat, and calls & monthly meeting cadence.

2. Develop initiatives such as incentive/bonus programs, exclusive offers, and bonuses to increase affiliate motivation and performance.

3. Provide affiliates with marketing resources, tools, and support to help them improve performance.

1. Identify, qualify, and onboard new high-value affiliates, influencers, and strategic partners.

2. Develop business relationships with agencies, content creators, and other affiliate networks to expand the program's reach.

3. Negotiate affiliate programs, commission structures, and partnership terms to ensure mutual benefit.

Job Requirements:

1. Bachelor's degree in Marketing, Business Administration, or a related field.

2. Above 3-5 years of experience in affiliate marketing, with a proven track record of driving successful campaigns in the e-commerce industry.

3. Solid understanding of digital marketing channels and the ability to strategically analyze campaign data to inform decision-making with critical thinking

4. Strong networking and negotiation skills, with the ability to establish and maintain relationships with key partners.

5. Familiarity with affiliate marketing tools and platforms, tracking dashboards & data analytics excel skills

6. Excellent communication and project management skills, capable of working in a fast-paced, cross-functional environment.