Marketing Executive

Bluesky HR Consultancy Inc.; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

Bluesky HR Consultancy Inc. is seeking a proactive Marketing Executive to support customer acquisition, affiliate coordination, and multi-channel content execution.

The role emphasizes performance marketing, partner management, and content delivery while driving in-year marketing improvements. The ideal candidate has a Bachelor's degree in marketing or related field and 1–4 years of relevant experience, with strong skills in segmentation, email marketing, paid ads, and content/SEO strategies.

Qualifications

• Bachelor's degree in marketing or related field.
• 1–4 years of relevant marketing experience.
• Understands and addresses the needs of target audiences to improve acquisition and retention.
• Builds and maintains strong relationships with affiliates and stakeholders.
• Supports affiliate accounts with attention to performance metrics and partner satisfaction.
• Proactively identifies opportunities for channel growth and campaign improvements.
• Uses data and insight to inform actions and support marketing effectiveness.

Responsibilities

• Support the execution of marketing initiatives aimed at improving conversion rates, new visitor traffic, and customer acquisition performance.
• Assist in monitoring and analyzing key metrics such as first-time deposit (FTD), revenue generation, and customer retention.
• Collaborate with internal teams to align marketing activities with monthly and quarterly forecasts.
• Support the acquisition and onboarding of new affiliate partners, ensuring smooth communication and timely approval processes.
• Help manage relationships with current affiliates, providing ongoing support to maintain engagement and performance.
• Contribute to cost optimization efforts, including improving performance metrics such as CPD and CPA.
• Assist in the management and expansion of marketing channels, identifying opportunities for new audience segments.
• Execute and maintain regular content output across social platforms, including Facebook, TikTok, Zalo, and Telegram.
• Help maintain and update Info Pages across key verticals (e.g., Sports, Aviator, Fishing), ensuring timely and accurate information.
• Participate in planning and executing marketing initiatives that support cost optimization and operational effectiveness.
• Contribute to the creation of content calendars and workflow processes to ensure timely content distribution across multiple platforms.
• Provide input for campaign planning and support testing or rollout of new marketing tools and strategies.

Skills

Marketing experience

Audience understanding

Affiliate relations

Affiliate management

Channel growth

Data-driven

Customer segmentation

Email marketing

Paid advertising

Content marketing

Search engine marketing

Education

Bachelor's degree in marketing or related field

Job description

In this highly rewarding role, we are looking for a proactive and results-driven Marketing Executive to support customer acquisition, affiliate coordination, and multi-channel content execution. This role requires a strong focus on performance marketing, partner management, and content delivery, along with the ability to manage day-to-day operations effectively and drive in-year marketing improvements.

Key Responsibilities

Customer Acquisition & Performance Marketing

• Support the execution of marketing initiatives aimed at improving conversion rates, new visitor traffic, and customer acquisition performance.
• Assist in monitoring and analyzing key metrics such as first-time deposit (FTD), revenue generation, and customer retention.
• Collaborate with internal teams to align marketing activities with monthly and quarterly forecasts.

Affiliate Marketing & Account Coordination

• Support the acquisition and onboarding of new affiliate partners, ensuring smooth communication and timely approval processes.
• Help manage relationships with current affiliates, providing ongoing support to maintain engagement and performance.
• Contribute to cost optimization efforts, including improving performance metrics such as CPD and CPA.
• Assist in the management and expansion of marketing channels, identifying opportunities for new audience segments.
• Execute and maintain regular content output across social platforms, including Facebook, TikTok, Zalo, and Telegram.
• Help maintain and update Info Pages across key verticals (e.g., Sports, Aviator, Fishing), ensuring timely and accurate information.

Operational Improvement & Efficiency

• Participate in planning and executing marketing initiatives that support cost optimization and operational effectiveness.
• Contribute to the creation of content calendars and workflow processes to ensure timely content distribution across multiple platforms.
• Provide input for campaign planning and support testing or rollout of new marketing tools and strategies.

Qualifications & Preferred Skills

• Bachelor's degree in marketing or related field
• 1 - 4 years of relevant experience
• Understands and addresses the needs of target audiences to improve acquisition and retention
• Builds and maintains strong relationships with affiliates and stakeholders
• Supports affiliate accounts with attention to performance metrics and partner satisfaction
• Proactively identifies opportunities for channel growth and campaign improvements
• Uses data and insight to inform actions and support marketing effectiveness
• Essential to possess several technical skills (i.e. Customer Segmentation, Email Marketing, Paid Advertising, Content & Community Marketing, Search Engine Marketing)