Affiliates Key Account Management Lead - Influencer Management

Shopee; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading e-commerce platform in Kuala Lumpur is seeking a dedicated professional to manage affiliate partnerships. In this role, you will build strong relationships with affiliate partners, coordinate campaigns, and collaborate with cross-functional teams. Ideal candidates should have a Bachelor's degree, experience in influencer marketing or digital campaigns, and strong data analysis skills. Passion for e-commerce and social media is essential for success in this role.

Qualifications

• Bachelor's Degree in a relevant field.
• Experience in KOL/Influencer Marketing or Affiliate Marketing.
• Comfortable using data for performance-driven decisions.
• Strong communication and relationship-building skills.

Responsibilities

• Manage relationships with affiliate partners.
• Plan and run affiliate campaigns with internal teams.
• Evaluate campaign performance and make improvements.
• Collaborate with departments to ensure campaign success.
• Research trends in influencer content and best practices.

Skills

KOL/Influencer Marketing

Key Account Management

Affiliate Marketing

Digital Campaigns

Data Analysis

Communication Skills

Negotiation Skills

Relationship-Building

Education

Bachelor's Degree in a relevant field

Tools

Excel

Google Sheets

Job description

Responsibilities

• Manage Affiliates - Build and maintain strong relationships with Shopee’s affiliate partners — from onboarding to tracking how well they perform and keeping them engaged.


• Campaign Coordination - Work with internal teams and external partners to plan and run affiliate campaigns and activities on different platforms.


• Performance Optimization - Use data to evaluate how well campaigns are doing and make improvements so engagement, conversions, and return on investment (ROI) get better over time.


• Cross-Functional Collaboration - Collaborate with other departments — such as marketing, analytics, operations, and product — to ensure campaign goals are aligned and affiliate operations run smoothly.


• Market Research - Keep up with the latest trends in influencer content, new formats, and what competitors are doing, so Shopee’s affiliate program stays innovative and effective.

Requirements

• Bachelor's Degree in a relevant field


• Experienced in KOL/Influencer Marketing, Key Account Management, Affiliate Marketing, or Digital Campaigns


• Experienced in managing relationships and running campaigns with influencers or content creators


• Comfortable using data and Excel/Google Sheets to drive performance decisions


• Strong communication, negotiation, and relationship-building skills


• Passion for e-commerce, social media, and creator economy