Assistant Marketing Manager

BeNourish.; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

BeNourish is seeking a hands-on Assistant Manager, Marketing to drive brand growth across channels. You will lead end-to-end product launches, develop go-to-market strategies, and collaborate with Sales and Product teams to build strong brand awareness while actively executing day-to-day marketing activities.

The role requires a proven track record in launching products and growing brands within nutraceuticals/healthcare, with strong digital marketing skills across Meta, Google, TikTok and CRM.

Qualifications

• Experience launching new products from concept to commercialisation.
• Proven ability to build, reposition or grow brands in nutraceutical/healthcare.
• Balanced strategic thinking with hands-on execution.
• Experience collaborating with Sales, Product Development, Regulatory, and partners.
• Strong digital marketing across Meta, Google, TikTok and CRM.

Responsibilities

• Lead end-to-end product launches from market research and go-to-market planning to campaign execution and post-launch performance evaluation.
• Develop and execute brand strategies that strengthen brand positioning, increase market visibility, and drive long-term business growth.
• Own the brand roadmap and ensure consistent brand messaging and customer experience across all marketing touchpoints.
• Be a hands-on marketer who is actively involved in content creation, campaign execution, agency coordination, event management, and day-to-day marketing activities—not just strategy development.
• Identify market opportunities and consumer trends to develop innovative marketing initiatives that support business growth and new product development.

Skills

Product launches

Brand management

Content creation

Campaign execution

Agency coordination

Event management

Digital marketing

Go-to-market strategy

Project management

Job description

At BeNourish, we're passionate about helping people live healthier lives through science-backed nutritional and wellness solutions. We work closely with our partners to develop quality products that make a real difference in the market. As we continue to grow, we're looking for people who are curious, driven, and ready to contribute their ideas in a collaborative and fast-paced environment.

About the Role

We're looking for a hands-on and commercially minded Assistant Manager, Marketing with a proven track record in building brands and launching new products. This role is ideal for someone who enjoys taking ideas from concept to market, developing impactful marketing campaigns, and driving brand growth across multiple channels. You'll work closely with the Sales and Product Development teams to develop go-to-market strategies, execute successful product launches, and build strong brand awareness while remaining actively involved in day-to-day marketing execution.

Responsibilities

• Lead end-to-end product launches, from market research and go-to-market planning to campaign execution and post-launch performance evaluation.
• Develop and execute brand strategies that strengthen brand positioning, increase market visibility, and drive long-term business growth.
• Own the brand roadmap and ensure consistent brand messaging and customer experience across all marketing touchpoints.
• Be a hands-on marketer who is actively involved in content creation, campaign execution, agency coordination, event management, and day-to-day marketing activities—not just strategy development.
• Identify market opportunities and consumer trends to develop innovative marketing initiatives that support business growth and new product development.

We're looking for someone who has:

• Proven experience in successfully launching new products from concept to commercialisation.
• Strong experience in building, repositioning, or growing brands, preferably within the nutraceutical, pharmaceutical, FMCG, or healthcare industry.
• A balance of strategic thinking and hands-on execution, with the ability to develop marketing strategies while actively driving implementation.
• Experience working closely with Sales, Product Development, Regulatory, and external partners to deliver successful go-to-market initiatives.
• Strong digital marketing knowledge, with experience managing campaigns across Meta, Google, TikTok, CRM, and other relevant platforms.
• Excellent project management skills with the ability to manage multiple product launches and marketing campaigns simultaneously.