Manager - Product Marketing (Nutritionist)

Carleton ES; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Carleton ES in Kuala Lumpur is seeking a Manager - Product Marketing (Nutritionist) to lead product strategy, oversee launches, and craft campaigns for the health supplement portfolio. You will collaborate with cross-functional teams, develop distributor training and marketing materials, and rely on market insights and analytics to strengthen brand competitiveness and sales growth.

This role requires a Bachelor's degree and at least 5 years in product/brand marketing with leadership experience;

Qualifications

• Minimum 5 years in product or brand marketing with leadership experience.
• Experience in health supplements or FMCG preferred.
• Strong communication and project management skills.
• Proficient in digital marketing and analytics.

Responsibilities

• Develop and execute short- and long-term marketing strategies for health supplement portfolio.
• Manage full product lifecycle including positioning, pricing, forecasting, and inventory planning.
• Plan and launch new products, campaigns, and promotions.
• Create marketing tools and promotional materials for distributors.
• Lead development of engaging content across digital and social platforms.
• Measure campaign performance and provide actionable insights.
• Conduct market research and competitor analysis to identify growth opportunities.

Skills

Product marketing

Marketing strategy

Digital marketing

Marketing analytics

Leadership

Stakeholder management

Education

Bachelor's Degree in Marketing, Business Administration, Nutrition, Food Science, Pharmacy, Biomedical Science, Life Sciences, or a related discipline

Tools

Excel

PowerPoint

Job description

Manager - Product Marketing (Nutritionist)

You will drive product strategy, oversee new product launches, develop impactful marketing campaigns, and collaborate with cross-functional teams to deliver sustainable business growth. As a key member of the Marketing team, you will leverage market insights, consumer trends, and data-driven strategies to strengthen the product portfolio and enhance brand competitiveness. You will also play an important role in supporting independent distributors through effective product positioning, training, and marketing initiatives.

Key responsibilities

Develop and execute short- and long-term marketing strategies to accelerate the growth, market share, and profitability of the health supplement portfolio.

Manage the full product lifecycle, including product positioning, pricing, forecasting, inventory planning, and performance optimization.

Monitor product performance and identify opportunities to strengthen competitiveness and drive sustainable business growth.

Plan and execute successful new product launches, promotional campaigns, sales incentives, and marketing initiatives that drive product awareness and sales.

Develop effective marketing tools and promotional materials to support business and distributor needs.

Measure campaign effectiveness and recommend improvements based on performance insights.

Conduct market research, competitor analysis, and consumer trend monitoring to identify growth opportunities.

Analyse sales data and marketing performance to provide actionable recommendations and support business decisions.

Lead the development of engaging marketing content across digital and social media platforms to build brand awareness and product visibility.

Develop product presentations, training materials, and educational resources to enhance product knowledge and selling effectiveness.

About you

Bachelor's Degree in Marketing, Business Administration, Nutrition, Food Science, Pharmacy, Biomedical Science, Life Sciences, or a related discipline.

Minimum 5 years of experience in product or brand marketing, with at least 2 years in a managerial or leadership role.

Experience in the health supplements, nutraceutical, pharmaceutical, healthcare, wellness, direct selling, or FMCG industry is highly preferred.

Proven experience in managing product launches, marketing campaigns, and product life cycle management.

Experience in developing product training materials and conducting product education for sales teams, distributors, or customers.

Good understanding of digital marketing, social media marketing, and marketing analytics.

Strong analytical, strategic thinking, and project management skills with a results-driven mindset.

Excellent communication, presentation, and stakeholder management skills.

Proficient in Microsoft Office applications, particularly Excel and PowerPoint.

Willing to work on weekends and outside regular working hours when business needs require.

This role is open to Malaysian only