Manager, Campaigns and Programs

AEON Bank; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

AEON Bank is seeking a creative, strategic Manager of Campaigns and Programs to lead multi-channel marketing campaigns, shape our brand narrative, and drive business growth across digital and offline channels.

The role owns brand guidelines, coordinates with Product, Sales and Partnerships, manages campaign calendars and budgets, and uses data to optimize CAC, conversions, and user engagement.

Qualifications

• 5-7 years marketing experience
• Desirable FinTech/e-commerce/tech exposure
• Proven digital marketing experience
• Creative thinker with strategic mindset
• Data-driven decision making
• Strong project management and collaboration skills
• Bachelor’s degree in Marketing/related field

Responsibilities

• Brand strategy and identity management
• Plan and execute 360-degree campaigns across channels
• Analyze performance and ROI, optimize CAC and conversions
• Collaborate with Product, Sales, Partnerships and other teams
• Manage campaign calendars and budgets

Skills

Brand management

Campaign planning

Performance marketing

Data analytics

Cross-functional collaboration

Project management

Strategic thinking

Storytelling

Education

Bachelor’s degree in Marketing, Communications, Business Administration

Tools

Google Ads

Facebook Ads

SEO tools

Google Analytics

CRM platforms

Job description

We are looking for a creative, strategic, and data-driven Manager of Campaigns and Programs to be the heartbeat of our marketing team. This pivotal role is responsible for shaping our brand's narrative and translating that story into compelling, multi-channel marketing campaigns that drive business growth.

You will be the guardian of our brand identity, ensuring consistency and building trust in a competitive market. Simultaneously, you will be the engine of our customer acquisition and engagement efforts, designing and executing campaigns that capture attention, generate leads, and deliver measurable results. The ideal candidate is a masterful storyteller with a passion for performance marketing.

Job Responsibilities

1. Brand Management & Strategy

• Develop and evolve the company's brand strategy, including positioning, messaging architecture, and brand voice, to ensure we have a strong and differentiated presence in the market.
• Act as the primary brand guardian, creating and enforcing brand guidelines to ensure consistency across all internal and external touchpoints (e.g., website, app, social media, advertisements, sales collateral).
• Lead the creative development process for brand-level assets, working with internal teams or external agencies to produce high-quality content.
• Monitor brand health, track key brand metrics (e.g., awareness, perception, sentiment), and conduct regular competitor analysis to inform strategy.

2. Campaign Planning & Execution

• Design, plan, and lead end-to-end integrated marketing campaigns (360-degree campaigns) to support product launches, sales promotions, and user acquisition goals.
• Manage campaign execution across a full spectrum of channels, including digital (e.g., SEM/PPC, Social Media Ads, Email/CRM, Content Marketing) and offline (e.g., events, PR, partnerships).
• Collaborate closely with Product, Sales, and Partnership teams to ensure marketing campaigns are fully aligned with business objectives and product roadmaps.
• Own the campaign calendar, manage campaign budgets effectively, and ensure all initiatives are delivered on time and within scope.

3. Performance & Optimization

• Define campaign KPIs and success metrics, and rigorously analyze campaign performance to measure effectiveness and ROI.
• Utilize analytics tools to provide regular reports and actionable insights to stakeholders, highlighting successes, failures, and opportunities for improvement.
• Champion a \"test and learn\" mindset, continuously optimizing campaigns, channels, and creative elements to improve key metrics like Customer Acquisition Cost (CAC), Conversion Rate, and user engagement.

Job Requirements

• Experience: A minimum of 5-7 years of progressive experience in marketing, with a strong focus on brand management and/or 360-degree campaign execution.
• Industry Knowledge: Experience in a fast-paced environment such as FinTech, e-commerce, technology, or a creative/media agency is highly desirable.
• Digital Expertise: Proven, hands-on experience with core digital marketing channels and tools (e.g., Google Ads, Facebook Business Manager, SEO tools, Google Analytics, CRM platforms).
• Creative & Strategic: A creative thinker with the ability to generate innovative ideas, coupled with the strategic mindset to connect them to business goals.
• Data-Driven: Strong analytical skills and a proven ability to use data to inform decisions, measure results, and optimize performance.
• Project Management: Excellent project management and organizational skills, with the ability to manage multiple campaigns and competing priorities simultaneously.
• Collaboration: A natural collaborator with strong interpersonal skills and experience working effectively with cross-functional teams.
• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.