Senior Marketing Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

Private Advertiser in Kuala Lumpur is seeking a Senior Marketing Manager to lead development and execution of marketing strategies that drive product sales and business growth.

You will translate consumer insights, product positioning, and go-to-market initiatives into measurable sales results, collaborating with internal stakeholders to accelerate revenue growth and strengthen product performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• 8–10 years of relevant marketing experience.
• Proven track record in developing marketing strategies
• Strong experience in product marketing, campaign management and product launches.
• Strong commercial acumen connecting marketing activities to business and sales outcomes.

Responsibilities

• Develop and execute product marketing strategies aligned with business objectives and sales targets.
• Drive marketing initiatives that contribute directly to product sales, revenue growth and market penetration.
• Develop effective product positioning, value propositions, pricing and promotional strategies.
• Lead product launches, campaigns and promotional programmes from planning through execution and evaluation.
• Analyse sales performance, market trends, customer behaviour and competitor activities to identify growth opportunities.
• Collaborate with internal stakeholders to develop marketing initiatives supporting product movement and sales conversion.
• Monitor campaign and product performance, identify gaps, and implement data-driven improvements to maximise ROI.
• Manage marketing budgets effectively to deliver measurable commercial outcomes.
• Track key marketing and commercial KPIs and provide regular reports to management.
• Lead, coach and develop the marketing team to deliver high-quality initiatives.

Skills

Marketing strategy

Product marketing

Campaign management

Product launches

Data-driven decision making

Education

Bachelor's Degree in Marketing, Business, Communications or related discipline

Job description

We are looking for an experienced and commercially driven Senior Marketing Manager to lead the development and execution of marketing strategies that drive product sales and business growth.

This role is ideal for a strategic marketer who understands how to translate consumer insights, product positioning, promotional strategies, and go-to-market initiatives into measurable sales results.

Working closely with internal stakeholders, the successful candidate will play a key role in strengthening product performance, supporting sales initiatives, and identifying opportunities to accelerate revenue growth.

Key Responsibilities

Develop and execute product marketing strategies aligned with business objectives and sales targets.

Drive marketing initiatives that contribute directly to product sales, revenue growth, and market penetration.

Develop effective product positioning, value propositions, pricing and promotional strategies to strengthen product competitiveness.

Lead product launches, campaigns and promotional programmes from planning through execution and performance evaluation.

Analyse sales performance, market trends, customer behaviour and competitor activities to identify growth opportunities.

Work closely with other internal stakeholders to develop marketing initiatives that support product movement and sales conversion.

Monitor campaign and product performance, identify gaps, and implement data-driven improvements to maximise ROI.

Manage marketing budgets effectively and ensure marketing investments deliver measurable commercial outcomes.

Track key marketing and commercial KPIs, providing regular performance reports and recommendations to management.

Lead, coach and develop the marketing team to deliver high-quality and results-oriented marketing initiatives.

Requirements

Bachelor's Degree in Marketing, Business, Communications or a related discipline.

8–10 years of relevant marketing experience, with strong exposure to commercial and product marketing.

Proven track record in developing marketing strategies that have directly contributed to sales and revenue growth.

Strong experience in product marketing, campaign management, product launches and promotional strategies.

Strong commercial acumen with the ability to connect marketing activities to business and sales outcomes.

Strong analytical and problem-solving skills, with the ability to translate data and market insights into actionable strategies.

Excellent communication, presentation and stakeholder management skills.

Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.

Experience in FMCG, retail, consumer products, beauty, wellness or related industries will be an advantage.

Results-oriented, commercially minded and comfortable working in a fast-paced, target-driven environment.

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