Marketing Manager

Wellous Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Wellous Group is seeking a proactive Marketing Lead to drive impactful campaigns, sales enablement toolkits, and brand strategy across ecommerce and dealer channels. You will collaborate with Sales, Ecommerce, Trade Marketing, and Product to deliver go‑to‑market initiatives and measurable ROI.

The role requires 5–8 years in marketing with leadership experience, a bachelor’s degree, and a strong sense of branding and storytelling, plus comfort working in a multi‑channel, consumer‑focussed

Qualifications

• 5–8 years of experience in marketing, branding, communications or sales enablement.
• 2–3 years in a managerial or leadership role with teams.
• Experience in FMCG, consumer products, health & wellness, or ecommerce is a plus.
• Strong campaign planning and execution capability.
• Strong branding and storytelling sense.
• Commercially driven with a strong ROI mindset.
• Experience supporting multi-channel businesses (dealer/ecommerce/retail).

Responsibilities

• Lead the development of sales enablement materials and marketing toolkits for ecommerce, corporate and partnership channels.
• Drive brand messaging, positioning, and consistency across consumer touchpoints.
• Lead a marketing/content team and ensure timely execution of campaigns and materials.
• Coordinate with Sales, Dealers, Ecommerce, Trade Marketing, and Product teams.
• Plan and manage integrated marketing campaigns and track ROI with post‑campaign insights.
• Monitor market trends and identify growth opportunities and channel activations.

Skills

Campaign planning

Brand storytelling

ROI mindset

Leadership

Cross-functional collaboration

Multi-channel marketing

Education

Bachelor’s degree in Marketing/Business/Mass Communication

Job description

This role is responsible for developing impactful marketing campaigns, creating effective sales enablement toolkits/materials, strengthening brand presence, and driving campaign ROI and business growth.

The ideal candidate is proactive, outspoken, commercially minded, and capable of leading cross‑functional teams while collaborating closely with Sales, Dealers, Ecommerce, and Business stakeholders.

Job Description

Lead the development of sales enablement materials and marketing toolkits for various sales channels:

• Ecommerce platforms
• Corporate & partnership channels

Ensure all marketing materials are aligned with sales objectives and brand positioning.

Develop and manage:

• Campaign toolkits
• POSM materials
• Product launch kits
• Training materials
• Promotional assets

Work closely with Sales, Ecommerce, Trade Marketing, and Product teams to understand market needs & support business growth initiatives.

Support product launches and campaigns with effective communication materials and go‑to‑market execution.

Branding & Communications

• Drive consistent brand messaging and positioning across all consumer touchpoints.
• Lead branding initiatives to strengthen market presence and brand perception.
• Ensure consistency in visual identity, communication tone, and marketing standards.
• Act as one of the company’s marketing spokespersons for internal presentations, partner/media engagement, event hosting, or public‑facing activities when required
• Build strong relationships with dealers, external agencies, media, influencers, and business partners when required.

Lead and manage the marketing and content team to ensure timely execution of campaigns and materials.

Oversee content planning and development including:

• Marketing campaigns and toolkits
• Product storytelling
• Educational and promotional content

Provide clear direction to designers, content creators, videographers, and external agencies.

Ensure marketing outputs are commercially effective and aligned with business objectives.

Campaign & Project Management

• Plan and coordinate integrated marketing campaigns across different sales channels.
• Manage campaign timelines, deliverables, and cross‑functional coordination.
• Monitor effectiveness of marketing initiatives, provide post‑campaign reports and actionable recommendations, continuously improve communication impact.
• Ensure proper prioritization of marketing requests from different business units and sales channels.

Market & Competitor Insights

• Monitor market trends, competitor activities, and consumer behavior
• Identify growth opportunities and marketing innovations
• Recommend new campaign ideas and channel activation strategies

Team Leadership & Cross‑Functional Collaboration

Lead and mentor marketing and content team members

Work closely with:

• Dealer network ensure material support, drive campaign adoption and execution
• Offline Sale/ Ecommerce align product focus, promotions, and content ensure materials support on ground & digital selling
• Product /Branding team align content and positioning
• Creative & content teams ensure the development of sales‑enablement marketing toolkits

Ensure smooth execution of campaigns and marketing initiatives

Foster a high‑performance, proactive, and collaborative team culture

Qualification

• Bachelor’s degree in Marketing, Business, Mass Communication, or related field
• 5–8 years of experience in marketing, branding, communications, or sales enablement roles.
• At least 2–3 years in a managerial or leadership role with prior experience managing marketing/content/creative teams.
• Experience in FMCG, consumer products, health & wellness, or ecommerce industries is an advantage
• Strong campaign planning and execution capability
• Strong branding and storytelling sense
• Commercially driven with strong ROI mindset
• Experience supporting multi‑channel businesses (dealer/ecommerce/retail)

Key KPIs:

• Campaign ROI performance
• Brand visibility and engagement
• Campaign execution quality and timeliness