Assistant Marketing Manager: Brand & Launch Lead

BeNourish.; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

BeNourish is seeking a hands-on Assistant Manager, Marketing to drive brand growth across channels. You will lead end-to-end product launches, develop go-to-market strategies, and collaborate with Sales and Product teams to build strong brand awareness while actively executing day-to-day marketing activities.

The role requires a proven track record in launching products and growing brands within nutraceuticals/healthcare, with strong digital marketing skills across Meta, Google, TikTok and CRM.

Qualifications

• Experience launching new products from concept to commercialisation.
• Proven ability to build, reposition or grow brands in nutraceutical/healthcare.
• Balanced strategic thinking with hands-on execution.
• Experience collaborating with Sales, Product Development, Regulatory, and partners.
• Strong digital marketing across Meta, Google, TikTok and CRM.

Responsibilities

• Lead end-to-end product launches from market research and go-to-market planning to campaign execution and post-launch performance evaluation.
• Develop and execute brand strategies that strengthen brand positioning, increase market visibility, and drive long-term business growth.
• Own the brand roadmap and ensure consistent brand messaging and customer experience across all marketing touchpoints.
• Be a hands-on marketer who is actively involved in content creation, campaign execution, agency coordination, event management, and day-to-day marketing activities—not just strategy development.
• Identify market opportunities and consumer trends to develop innovative marketing initiatives that support business growth and new product development.

Skills

Product launches

Brand management

Content creation

Campaign execution

Agency coordination

Event management

Digital marketing

Go-to-market strategy

Project management

Job description

BeNourish is seeking a hands-on Assistant Manager, Marketing to drive brand growth across channels. You will lead end-to-end product launches, develop go-to-market strategies, and collaborate with Sales and Product teams to build strong brand awareness while actively executing day-to-day marketing activities.

The role requires a proven track record in launching products and growing brands within nutraceuticals/healthcare, with strong digital marketing skills across Meta, Google, TikTok and CRM.