Marketing Manager

Ansa Digital Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Ansa Digital Sdn Bhd is seeking a creative Marketing Manager to drive the company’s marketing initiatives, strengthen brand presence, and generate meaningful business traction. You will develop campaigns from idea to execution, collaborating with management to support growth.

You will lead digital campaigns across social media, content and events, use data to optimize performance, and explore cost-effective opportunities in a fast-paced startup environment.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, Communications or a related field.
• Minimum 5 years of relevant marketing experience.
• Strong understanding of branding, marketing strategy, campaign development, content marketing and digital marketing.
• Experience managing social media and digital marketing campaigns across platforms such as Meta, Google, TikTok and LinkedIn.
• Strong creative and commercial thinking, with the ability to turn ideas into compelling campaigns, content and marketing initiatives.

Responsibilities

• Develop marketing strategies, plans and creative initiatives in line with business objectives and present proposals to management for approval.
• Strengthen brand positioning, messaging, storytelling and visual consistency across relevant marketing touchpoints.
• Develop creative campaign concepts, themes and marketing ideas that increase brand awareness, engagement and business traction.
• Plan and execute approved marketing campaigns across digital, social media, content, events and other relevant channels.
• Lead content planning and actively participate in the creation of social media content, short-form videos, interviews, podcasts and other branded content.
• Leverage AI and emerging tools to support content ideation, creative development, research and marketing execution.
• Manage approved digital marketing activities including social media, paid advertising, website content, SEO/SEM and performance campaigns.
• Monitor campaign performance and use data to improve reach, engagement, lead generation, conversion and marketing effectiveness.
• Identify and test creative, cost-effective and unconventional marketing opportunities, platforms and content formats.
• Conduct market and competitor research to identify trends, audience insights and growth opportunities.
• Identify partnerships, collaborations and co-marketing opportunities that can expand brand reach and create new opportunities.
• Develop and propose relevant events, exhibitions, roadshows, launches and brand activations for management consideration and execute approved initiatives.
• Prepare marketing proposals, campaign plans and budgets for management approval before committing expenditure or engaging external resources.
• Identify and recommend external resources, tools, production support or other services where required to execute approved initiatives effectively and cost-efficiently.
• Take ownership of approved marketing initiatives from planning and execution through performance tracking, evaluation and improvement.
• Build practical marketing processes, plans and working practices as the company's marketing function develops.
• Stay updated on emerging trends in branding, content, social media, AI and marketing technology and identify opportunities relevant to the company.

Skills

Creative thinking

Branding

Digital marketing

Content marketing

Project management

Proposal development

Education

Bachelor's degree in Marketing

Tools

Canva

CapCut

Adobe

Job description

We are looking for a creative, commercially-minded and hands-on Marketing Manager to build and drive the company's marketing initiatives, strengthen our brand presence and create meaningful business traction.

This is a hands-on startup role for someone who can think strategically, develop creative ideas and turn them into campaigns and content that people notice. You will be involved from idea to proposal, execution and performance review, working closely with management to develop marketing initiatives that support business growth.

We are looking for someone who can find creative, practical and cost-effective ways to generate attention, engagement and business opportunities, rather than relying solely on conventional advertising or high-cost marketing activities.

Key Responsibilities:

Develop marketing strategies, plans and creative initiatives in line with business objectives and present proposals to management for approval.

Strengthen brand positioning, messaging, storytelling and visual consistency across relevant marketing touchpoints.

Develop creative campaign concepts, themes and marketing ideas that increase brand awareness, engagement and business traction.

Plan and execute approved marketing campaigns across digital, social media, content, events and other relevant channels.

Lead content planning and actively participate in the creation of social media content, short-form videos, interviews, podcasts and other branded content.

Leverage AI and emerging tools to support content ideation, creative development, research and marketing execution.

Manage approved digital marketing activities including social media, paid advertising, website content, SEO/SEM and performance campaigns.

Monitor campaign performance and use data to improve reach, engagement, lead generation, conversion and marketing effectiveness.

Identify and test creative, cost-effective and unconventional marketing opportunities, platforms and content formats.

Conduct market and competitor research to identify trends, audience insights and growth opportunities.

Identify partnerships, collaborations and co-marketing opportunities that can expand brand reach and create new opportunities.

Develop and propose relevant events, exhibitions, roadshows, launches and brand activations for management consideration and execute approved initiatives.

Prepare marketing proposals, campaign plans and budgets for management approval before committing expenditure or engaging external resources.

Identify and recommend external resources, tools, production support or other services where required to execute approved initiatives effectively and cost-efficiently.

Take ownership of approved marketing initiatives from planning and execution through performance tracking, evaluation and improvement.

Build practical marketing processes, plans and working practices as the company's marketing function develops.

Stay updated on emerging trends in branding, content, social media, AI and marketing technology and identify opportunities relevant to the company.

Job Requirements:

Bachelor's degree in Marketing, Mass Communication, Business, Communications or a related field.

Minimum 5 years of relevant marketing experience, with proven experience developing and leading marketing initiatives.

Strong understanding of branding, marketing strategy, campaign development, content marketing and digital marketing.

Experience managing social media and digital marketing campaigns across platforms such as Meta, Google, TikTok and LinkedIn.

Strong creative and commercial thinking, with the ability to turn ideas into compelling campaigns, content and marketing initiatives.

Experience in content development, storytelling, short-form video or creative campaign production.

Experience in events, launches, exhibitions, partnerships or brand activations is an advantage.

Good understanding of marketing analytics, paid media and campaign performance.

Comfortable with creative and content tools such as Canva, CapCut, Adobe or similar tools; familiarity with AI marketing tools is an advantage.

Strong communication, project management and proposal development skills.

Able to work independently, manage multiple priorities and take ownership from idea to execution.

Hands-on, proactive and resourceful, with the willingness to get involved in execution rather than relying solely on delegation.

Comfortable working in a fast-paced startup environment where processes are still developing and resources may be limited.

Able to work with ambiguity, develop practical solutions and turn ideas into action.