Assistant Manager, Public Relations & Corporate Communications

Borong Enterprise; Kuala Lumpur; On-site; MYR 100,000 - 180,000; Full time

Job summary

Borong Enterprise seeks a proactive communications leader to head public relations, media relations and corporate communications. You will strengthen Borong’s visibility, build media relationships and position Borong as a credible voice in procurement digitalisation and B2B commerce.

You will partner with Sales and Marketing to support client engagements and campaigns, crafting compelling narratives and managing executive communications.

Qualifications

• Bachelor’s degree in PR, communications, journalism, marketing or related field.
• Proven experience in public relations, media relations or corporate communications, preferably in B2B/tech.
• Established media contacts and demonstrated ability to pitch stories and secure coverage.
• Excellent writing, editing and storytelling skills for press releases, pitches, statements and thought leadership content.
• Strong understanding of media relations, news angles and editorial requirements.
• Experience coordinating media interviews, executive communications or PR campaigns.
• Strong stakeholder management with senior leaders and cross-functional teams.
• Able to translate complex business developments into clear, newsworthy stories.

Responsibilities

• Lead Borong’s PR and media relations strategy aligned with corporate objectives.
• Build and maintain relationships with journalists and industry outlets; secure opportunities.
• Develop and distribute press materials, pitches, corporate announcements and thought leadership content.
• Pitch business stories, milestones, partnerships and industry developments to media.
• Plan media engagements, interviews, briefings and events; manage inquiries and risks.

Skills

Media relations

Press writing

Storytelling

Public relations

Stakeholder management

PR planning & execution

B2B/tech industry experience

Education

Bachelor's degree in PR or related field

Job description

We are looking for a proactive and experienced communications professional to lead Borong’s public relations, media relations and corporate communications initiatives.

This role will be responsible for strengthening Borong’s corporate visibility, building relationships with media and industry stakeholders, and identifying opportunities to position Borong as a credible voice in procurement digitalisation and B2B commerce.

Beyond managing media engagement, the role will work closely with the Sales team to strengthen corporate positioning during client engagements and support selected marketing initiatives that contribute to Borong’s overall business objectives.

The ideal candidate is a strong communicator with established media relationships, excellent writing skills and the ability to independently plan and execute PR initiatives from start to finish.

Key Responsibilities

1. Public Relations & Media Relations

• Lead and manage Borong’s PR and media relations strategy, ensuring alignment with corporate objectives and business priorities.
• Build and maintain strong relationships with journalists, editors, media outlets and relevant industry publications, particularly in the business, technology, procurement and enterprise sectors.
• Identify and secure media opportunities to strengthen Borong’s visibility, credibility and industry positioning.
• Develop, write and distribute press releases, media pitches, corporate announcements, media statements and thought leadership articles.
• Proactively pitch relevant business stories, company milestones, strategic partnerships, client success stories and industry developments to the media.
• Plan and manage media engagement activities, including interviews, executive profiling, media briefings and press events.
• Identify opportunities to position Borong’s leadership team as industry voices through interviews, commentary, contributed articles and speaking engagements.
• Develop PR angles and storylines that communicate Borong’s business impact, industry relevance and value proposition to target audiences.
• Monitor media coverage, industry conversations and competitor announcements to identify opportunities and manage potential reputational risks.
• Manage media enquiries and coordinate responses with relevant internal stakeholders.
• Track, evaluate and report on PR performance, including media coverage, quality of placements, message accuracy and share of voice where practical.

2. Corporate Communications & Thought Leadership

• Develop and maintain consistent corporate messaging across press releases, media materials, executive communications and other external communications.
• Translate business developments, product capabilities, partnerships and customer success stories into compelling corporate narratives.
• Work with the leadership team to identify topics, insights and perspectives that can strengthen Borong’s reputation and industry authority.
• Support executive profiling by developing talking points, interview briefs, key messages, speeches and presentation content.
• Coordinate corporate announcements and communications for strategic partnerships, major projects, events and business milestones.
• Identify opportunities for Borong to contribute to relevant industry discussions, forums, conferences and publications.
• Ensure external communications accurately reflect Borong’s positioning, capabilities and business achievements.

3. Sales Enablement & Business Support

• Collaborate with the Sales team to understand business opportunities and identify how PR, corporate communications and marketing materials can support client engagement.
• Leverage relevant media coverage, client success stories, partnerships and corporate achievements to strengthen Borong’s credibility with prospective clients.
• Support selected strategic client meetings and presentations where communications expertise and corporate positioning can add value.
• Provide communications input for tenders, strategic proposals and other business development initiatives when required.

4. General Marketing

• Support selected marketing initiatives, corporate events and industry engagement activities that strengthen Borong’s market presence.
• Work with the marketing team to develop corporate content for relevant channels, including LinkedIn and the company website.
• Collaborate with internal stakeholders to identify content opportunities arising from company developments, industry trends and business achievements.
• Coordinate with external agencies, media partners and vendors to deliver PR and communications initiatives effectively.
• Undertake other related marketing and communications responsibilities as required.

Requirements

• Bachelor's degree in Public Relations, Mass Communications, Communications, Journalism, Marketing or a related field.
• Relevant experience in public relations, media relations or corporate communications, preferably within a B2B, technology, enterprise or corporate environment.
• Established media contacts and a demonstrated ability to pitch stories and secure relevant media coverage.
• Excellent writing, editing and storytelling skills, with experience producing press releases, media pitches, corporate announcements and thought leadership content.
• Strong understanding of media relations, news angles, editorial requirements and the local media landscape.
• Experience coordinating media interviews, executive communications, corporate announcements or PR campaigns.
• Strong stakeholder management skills, including the ability to work with senior management and cross-functional teams.
• Able to translate complex business developments into clear, relevant and newsworthy stories.
• Strong planning, project management and follow-through, with the ability to manage PR initiatives independently.
• Proactive, resourceful and comfortable identifying opportunities rather than relying solely on assigned briefs