Senior PR & Integrated Corporate Communications Executive

WORQ; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

WORQ is seeking a Senior PR & Integrated Corporate Communications Executive to elevate WORQ’s brand narrative across national, real estate, and tech media. You will drive WORQ’s social media ecosystem, campaign activations, and brand events to support community growth and lead external communications initiatives.

The role focuses on storytelling, media engagement, content amplification, and end-to-end event execution, requiring strong writing, strategic thinking, and digital-marketing savvy.

Qualifications

• 5+ years of hands-on experience in corporate communications, PR, social media, or integrated marketing.

Responsibilities

• Lead external communications to position WORQ as a premier authority on flexible workspaces and the future of work.
• Write and distribute press releases, op-eds, and media kits for milestones, expansions, and awards.
• Engage journalists across property, business, and tech outlets; pitch leadership for expert commentary.
• Oversee day-to-day content strategy and channel growth across WORQ’s social platforms.
• Coordinate campaign activations, events, and vendor logistics; support budget tracking.

Skills

PR strategy

Media relations

Social media

Content creation

Event management

HubSpot

Canva

Tools

HubSpot

Canva

Job description

We are seeking a Senior PR & Integrated Corporate Communications Executive: a strategic storyteller, dynamic communicator, and digital-savvy marketer who will elevate WORQ’s brand narrative across all channels. In this multi-faceted role, you will shape WORQ’s corporate reputation across national, real estate, and tech media verticals, while driving our social media ecosystem, campaign activations, and brand events to support community growth.

Job Descriptions

I) Brand PR & Earned Media

• Media & Narrative Execution: Lead external communications initiatives that position WORQ as the premier authority on flexible workspaces and the evolving future of work.
• Press & Pitch Management: Write and distribute press releases, op-eds, official announcements, and media kits for company milestones, expansion news, and award submissions.
• Journalist Engagement & Media Pitching: Build relationships with editors and journalists across property, business, and tech outlets, actively pitching leadership for expert commentary and newsjacking opportunities.
• Reporting: Monitor media coverage, track brand mentions, and report PR performance metrics to key stakeholders.

II) Social Media Management & Brand Storytelling

• Channel Ownership & Content Execution: Own the day-to-day content strategy, planning and channel growth across WORQ’s social platforms, focusing on thought leadership topics and Executive Profiling.
• PR & Content Amplification: Repurpose earned PR wins, media features, and executive commentary into platform-native social assets to maximize reach and credibility.
• Multichannel Creation & Community: Ideate high-quality digital content—including video scripts, behind-the-scenes outlet highlights, and member spotlights—while engaging online audiences to convert inquiries into leads.

III) Campaign Activations & Events

• Campaign & Go-To-Market Support: Execute promotional campaigns and lifecycle email workflows (via HubSpot) supporting new outlet openings, workspace occupancy drives, and enterprise sales.
• Out-of-Home (OOH) & Partner Branding: Coordinate physical marketing assets (signage, transit displays, lobby branding) tailored to high-footfall hubs like KL Sentral and Bangsar alongside building managers and landlord partners.
• Brand Event Coordination: Lead the on-ground execution of flagship brand events—including outlet launches, media sessions, and broker appreciation nights—acting as an on-site brand ambassador to capture live content.
• Vendor & Administrative Coordination: Assist with campaign vendor coordination, collateral distribution logistics, invoice processing, and budget tracking.

Job Requirements

• Experience: 5+ years of hands‑on experience in corporate communications, public relations, social media execution, or integrated marketing.
• Versatile Writing: Master‑level writing skills across formal press releases, long‑form LinkedIn articles, punchy social copy, and marketing collateral.
• Funnel Literacy: Clear understanding of how PR, social media, and communications projects directly support brand equity and lead generation.
• Project & Event Ownership: Proven ability to independently manage project timelines, coordinate on‑site event logistics, and leverage media networks.
• Digital & Tool Proficiency: Practical experience managing corporate social channels and using tools such as HubSpot, Canva, and other content management tools (preferred).

Culture Alignment & Personal Demeanor

• Accountability & Ownership: Takes end‑to‑end accountability for PR deliverables, event execution, and relationship building without needing hand‑holding.
• Agile Mindset: Adapts quickly to fast‑shifting priorities, media trends, and dynamic campaign timelines with speed and flexibility, demonstrating agility not only in PR but to support the team’s efforts across multi‑disciplinary tasks including marketing campaigns, cross‑functional initiatives, and dynamic event execution.
• Outgoing & Networking‑Savvy: Confident, engaging, and approachable disposition with a passion for connecting with people at media sessions, networking events, and industry mixers.
• Presentable & Professional: Maintains a polished and professional appearance, and able to present and speak well in all face‑to‑face interactions.
• High Energy & Executive Drive: Possesses high energy, stamina, and proactive drive to match the fast pace and high expectations of executive leadership.