Specialist, Brand & Marketing

Liberty General Insurance Berhad; Kuala Lumpur; Presencial; MYR 120 000 - 180 000; Tempo integral

Resumo da oferta

Liberty General Insurance Berhad is seeking a Specialist Brand & Marketing to lead brand, marketing and communications initiatives that strengthen awareness and stakeholder engagement. You will manage PR, external communications, marketing collateral, brand governance and market research, collaborating with internal teams and external agencies to deliver high-quality outputs.

You will coordinate with partners on media engagements, press releases and sponsorships, ensuring brand consistency,

Qualificações

• Bachelor’s Degree in Marketing, Mass Communication, Public Relations, Business Administration or a related discipline.
• 6-8 years experience in brand management, marketing communications, public relations, corporate communications or agency account management.
• Experience in managing external agencies, creative vendors, production houses and/or PR partners is preferred.
• Experience in financial services, insurance or other regulated industry is an advantage.
• Strong written and verbal communication skills in English and Bahasa Malaysia; proficiency in other languages is an advantage.
• Strong copywriting, editing and proofreading skills with high attention to detail.
• Ability to translate business requirements into clear agency briefs and effective marketing communications.
• Sound project-management and organisational skills, with the ability to manage competing priorities and deadlines.
• Strong stakeholder-management and vendor-management capabilities.

Responsabilidades

• Coordinate with external PR agency to plan and execute media engagements, press releases, interviews and corporate announcements.
• Draft, review and coordinate external communications for business partners and stakeholders.
• Ensure communications align with brand positioning, regulatory requirements and approvals.
• Coordinate collateral development across print, digital and event channels.
• Manage end-to-end collateral development: briefing, sourcing, proofreading, approval, production and delivery.
• Maintain inventory and repository of approved marketing materials and brand assets.
• Support brand governance and implementation across customer- and partner-facing touchpoints.
• Identify opportunities to improve brand consistency and customer experience.

Conhecimentos

Brand management

Marketing communications

Public relations

Vendor management

Stakeholder management

Copywriting

Project management

Formação académica

Bachelor’s degree in Marketing

Degree in Mass Communication

Descrição da oferta de emprego

The Specialist Brand & Marketing supports the development and execution of brand, marketing and communications initiatives to strengthen brand awareness, enhance stakeholder engagement and support business objectives.

The role manages key activities across public relations, external communications, marketing collateral development, brand governance and market research, working closely with internal stakeholders and external agencies/vendors to ensure high-quality, timely and consistent delivery.

Key Responsibilities

1. Public Relations & External Communications

• Coordinate with the appointed external PR agency to plan and execute public relations initiatives i.e media engagements, Key Opinion Leader (KOL) engagements, press releases, interviews, and corporate announcements.
• Draft, review and coordinate external communications for business partners, including company updates, announcements, event communications and other relevant stakeholder communications.
• Ensure all external communications are aligned with the company’s brand positioning, corporate messaging, regulatory requirements and internal approval processes.
• Coordinate issue communications and provide timely communications support during sensitive or business-critical situations, where required.
• Coordinate the development, production and deployment of marketing and branding materials across print, digital and event channels.
• Work with internal stakeholders and external creative agencies, designers, printers and other vendors to deliver collaterals that meet business and product objectives, timelines, budget and quality standards.
• Review creative outputs to ensure accuracy, consistency with brand guidelines, regulatory requirements and business needs.
• Manage end-to-end collateral development, including briefing, quotation sourcing, vendor coordination, proofreading, artwork approval, production and delivery.
• Maintain an organised inventory and repository of approved marketing materials, templates and brand assets.

3. Brand Management & Governance

• Support the implementation of the company’s brand strategy and ensure consistent application of brand identity across customer-facing and partner-facing touchpoints.
• Act as a brand custodian by reviewing materials developed by internal stakeholders and external vendors for alignment with brand guidelines.
• Support the development and enhancement of brand guidelines, templates, toolkits and brand-related processes.
• Assist with branding initiatives, including corporate events, sponsorships, partnerships, internal brand engagement and brand visibility activities.
• Identify opportunities to improve brand consistency, customer experience and market presence.
• Prepare clear campaign and creative briefs, communicate deliverables and manage project timelines.
• Track vendor performance, service quality, costs and deliverables against agreed scopes of work.
• Support procurement-related processes, including quotations, purchase requisitions, invoicing and budget tracking, in accordance with company policies.
• Build effective working relationships with vendors while ensuring strong governance, accountability and value for money.

5. Research & Insights

• Support market, customer, competitor and brand research initiatives to generate actionable insights for marketing and communication planning.
• Analyse research findings, campaign performance and market trends; prepare concise reports and recommendations for management and relevant stakeholders.
• Conduct desk research and coordinate with research vendors when required.
• Support post-campaign evaluations, including tracking reach, engagement, media coverage, stakeholder feedback and return on investment.

6. Stakeholder & Project Management

• Work collaboratively with various internal stakeholders i.e distribution, Personal Lines, Commercial Lines, Specialty Lines, Compliance, Legal, Procurement and other relevant stakeholders.
• Manage multiple projects simultaneously, maintaining clear timelines, status updates, risk tracking and follow-up actions.
• Prepare presentation materials, campaign updates, management papers and project reports as required.
• Support the team in ad-hoc branding, marketing and communications projects.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Mass Communication, Public Relations, Business Administration or a related discipline.
• Minimum 6-8 years’ experience in brand management, marketing communications, public relations, corporate communications or agency account management.
• Experience in managing external agencies, creative vendors, production houses and/or PR partners is preferred.
• Experience in financial services, insurance or other regulated industry is an advantage.
• Strong understanding of branding, marketing collateral production, communications planning and media relations.
• Familiarity with market research methods, campaign measurement and reporting is preferred.
• Strong written and verbal communication skills in English and Bahasa Malaysia; proficiency in other languages is an advantage.
• Strong copywriting, editing and proofreading skills with high attention to detail.
• Ability to translate business requirements into clear agency briefs and effective marketing communications.
• Sound project-management and organisational skills, with the ability to manage competing priorities and deadlines.
• Strong stakeholder-management and vendor-management capabilities.
• Good judgement, problem-solving skills and ability to work independently in a fast-paced environment.
• Brand-conscious, commercially aware and customer-oriented mindset.