Senior Product Executive

BYD Automotive; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

BYD Automotive in Malaysia seeks a Senior Product Executive to drive expansion and development of the BYD vehicle portfolio. You will conduct market research, analyze trends, and support product planning, launches, and lifecycle management for the local market.

Requirements include a Bachelor’s degree and 3–5 years in automotive product planning, sales, or marketing, with strong analytical and communication skills.

Qualifications

• Bachelor’s degree in Engineering, Business, Marketing or a related field.
• Strong analytical, research and problem-solving skills.

Responsibilities

• Conduct market research and analysis on local automotive trends, customer preferences, competitor products, specifications and pricing.
• Analyze competitor models, product configurations, features, specifications and pricing to support product planning and positioning in the Malaysian market.
• Develop and maintain product specifications, competitive comparison materials and USPs based on local market requirements.
• Prepare product brochures, presentations and other product-related materials for internal stakeholders and HQ.
• Collaborate with Sales and Marketing teams to support product launches, customer events and other product-related activities.
• Monitor competitor activities, new model launches, market trends and pricing changes and provide regular market intelligence updates to internal stakeholders and HQ counterparts.
• Support local product lifecycle management, including model year updates, product enhancements, facelifts, configuration changes and new model launch preparation.
• Gather and analyze customer and dealer feedback on product features, performance and usability and identify opportunities for product improvement.
• Coordinate with HQ and relevant internal departments on product-related matters to ensure timely communication, alignment and execution.

Skills

Market research

Data analysis

Numerical analysis

Analytical thinking

Communication

Coordination

Presentation skills

English & BM proficiency

Mandarin proficiency

Education

Bachelor’s degree in Engineering, Business, Marketing or related field

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

BYD – the world’s leading EV manufacturer, is looking for a highly motivated Senior Product Executive, to support with the expansion and continued development of the BYD vehicle portfolio in Malaysia. This role calls for a dedicated person who thrives on working closely with vehicles and EVs in particular and have a keen interest in the Malaysian automotive scene.

Responsibilities:

• Conduct market research and analysis on local automotive trends, customer preferences, competitor products, specifications and pricing.
• Analyze competitor models, product configurations, features, specifications and pricing to support product planning and positioning in the Malaysian market.
• Develop and maintain product specifications, competitive comparison materials and USPs (Unique Selling Points) based on local market requirements.
• Prepare product brochures, presentations and other product-related materials for internal stakeholders and HQ.
• Collaborate withSales and Marketing teams to support product launches, customer events and other product-related activities.
• Monitor competitor activities, new model launches, market trends and pricing changes and provide regular market intelligence updates to internal stakeholders and HQ counterparts.
• Support local product lifecycle management, including model year updates, product enhancements, facelifts, configuration changes and new model launch preparation.
• Gather and analyze customer and dealer feedback on product features, performance and usability and identify opportunities for product improvement.
• Coordinate with HQ and relevant internal departments on product-related matters to ensure timely communication, alignment and execution.

Requirements:

• Bachelor’s degree in Engineering, Business, Marketing or a related field.
• 3–5 years of relevant experience in the automotive industry, preferably in product planning, product management, sales or marketing-related fields. Experience in market research, data analysis and numerical analysis will be an added advantage.
• Good understanding of the automotive industry, with a strong interest in automotive products, emerging technologies and market trends.
• Strong analytical, research and problem-solving skills, with the ability to interpret market, customer and competitor data.
• Good command of English and Bahasa Malaysia. Proficiency in Mandarin is highly preferred, as the role involves frequent communication and close collaboration with China HQ.
• Good communication, coordination and presentation skills.
• Proactive, detail-oriented and adaptable, with the ability to work effectively in a fast-paced environment.