Assistant Manager / Manager Branding

LBS Bina Holdings Sdn Bhd; Petaling Jaya; On-site; MYR 70,000 - 110,000; Full time

Job summary

LBS Bina Group Berhad is seeking an Assistant Manager, Brand to support the development and implementation of our brand strategy across corporate and property touchpoints. You will lead or support corporate and project brand positioning, narratives, value propositions, messaging and creative direction.

You will translate business objectives into practical brand strategies and communication platforms, ensuring consistent market execution and alignment with LBS brand standards.

Qualifications

• Bachelor's degree in marketing, branding or related field.
• 5–7 years of branding/marketing experience.
• Strong understanding of brand strategy and integrated communications.

Responsibilities

• Support development and implementation of brand strategy across corporate and property touchpoints.
• Lead or support brand positioning, narratives, value propositions, messaging and creative direction.
• Translate business objectives into practical brand strategies and communication platforms.
• Provide brand direction to internal stakeholders and review key brand applications for alignment with standards.
• Lead integrated campaigns across digital, social, OOH, print, events and other channels.
• Develop campaign briefs and provide guidance to agencies and partners.
• Support events and brand experiences ensuring consistency from communication to execution.
• Oversee content across websites, social media, EDMs and knowledge hubs.
• Monitor market trends, opportunities and risks and adapt strategies accordingly.
• Lead projects from briefing to execution, managing timelines and risks.

Skills

Brand strategy

Stakeholder management

Creative direction

Communication skills

Microsoft Office

Education

Bachelor's Degree in Marketing, Branding, Mass Communications, Advertising, Public Relations, Business

Tools

Canva

Adobe Creative Suite

Social media tools

Analytics tools

Job description

To support the development and implementation of the LBS brand strategy across corporate and property-related initiatives, ensuring consistent brand positioning, identity and communication across key touchpoints. The Assistant Manager, Brand leads assigned brand projects and workstreams, translating business objectives into effective brand solutions and working closely with internal stakeholders, agencies and project teams to deliver high-quality brand and marketing initiatives.

Key responsibilities

Support the development and implementation of LBS brand strategy, positioning and initiatives across corporate and property touchpoints.

Lead or support corporate and project brand positioning, narratives, value propositions, messaging and creative direction.

Translate business and project objectives into practical brand strategies, concepts and communication platforms, ensuring consistent market execution.

Provide brand direction to internal stakeholders and review key brand applications, campaigns and creative materials to ensure alignment with LBS brand standards.

Lead assigned integrated brand and marketing campaigns across digital, social media, OOH, print, events and other relevant channels.

Develop campaign briefs and creative direction, and provide guidance to agencies, designers, production partners and vendors.

Support corporate events, property launches, exhibitions, activations and other brand experiences, ensuring consistency from communication through to execution.

Oversee and coordinate corporate and project content across websites, social media, EDMs, Knowledge Hub and Hello by LBS.

Monitor market, consumer, competitor and property industry developments, identifying relevant trends, opportunities and risks.

Lead assigned projects and workstreams from briefing and planning through execution, managing timelines, deliverables, quality and key risks.

About you

Bachelor's Degree in Marketing, Branding, Mass Communications, Advertising, Public Relations, Business or a related discipline.

5–7 years of relevant experience in branding, marketing, communications, advertising, creative agency, property or related fields.

Strong understanding of brand strategy, positioning, visual identity, integrated marketing communications and customer experience.

Proven experience in managing brand projects or campaigns, with the ability to coordinate multiple stakeholders, agencies, vendors and deadlines.

Strong creative judgement and ability to translate business objectives into practical brand and communication solutions.

Strong written and verbal communication, presentation, stakeholder management and influencing skills.

Proficient in Microsoft Office; familiarity with Canva, Adobe Creative Suite, social media, digital content and analytics tools is an advantage.

Commercially minded, organised, proactive and able to work independently while managing multiple priorities and workstreams.

Willing to travel and support events outside normal working hours when required.

LBS Bina Group Berhad builds homes that meet the needs of Malaysians. For over 20 years, the company has carefully nurtured a reputation for delivering quality properties that inspire and enrich. By insisting on continually improving not only construction technologies but the very latest in architectural trends, LBS lives up to its belief that Malaysians deserve homes of the finest workmanship.

LBS Bina Group Berhad builds homes that meet the needs of Malaysians. For over 20 years, the company has carefully nurtured a reputation for delivering quality properties that inspire and enrich. By insisting on continually improving not only construction technologies but the very latest in architectural trends, LBS lives up to its belief that Malaysians deserve homes of the finest workmanship.

Like all success stories, LBS began with one man’s vision. In the 1960s, Dato’ Seri Lim Bock Seng founded a construction business in Petaling Jaya. After a decade of rapid growth, LBS set its sights higher and ventured into the property development sector in 1992 where it started its first project of Jelapang Maju Light Industrial Park at Jelapang, Ipoh. Within only a few years, its stable of projects had already established LBS as a reputable developer. Several of its well-publicised accomplishments were Taman Perindustrian Bukit Serdang Seksyen 14 in Selangor, jointly developed with the 1992 Thomas Cup champions, Taman Pinggiran Putra, Serdang and the township project at Bandar Saujana Putra.

This trend of growth has seen LBS become a dominant player in Malaysia’s property sector, and spread its wings across the seas to China.

LBS Bina Group Berhad builds homes that meet the needs of Malaysians. For over 20 years, the company has carefully nurtured a reputation for delivering quality properties that inspire and enrich. By insisting on continually improving not only construction technologies but the very latest in architectural trends, LBS lives up to its belief that Malaysians deserve homes of the finest workmanship.

Like all success stories, LBS began with one man’s vision. In the 1960s, Dato’ Seri Lim Bock Seng founded a construction business in Petaling Jaya. After a decade of rapid growth, LBS set its sights higher and ventured into the property development sector in 1992 where it started its first project of Jelapang Maju Light Industrial Park at Jelapang, Ipoh. Within only a few years, its stable of projects had already established LBS as a reputable developer. Several of its well-publicised accomplishments were Taman Perindustrian Bukit Serdang Seksyen 14 in Selangor, jointly developed with the 1992 Thomas Cup champions, Taman Pinggiran Putra, Serdang and the township project at Bandar Saujana Putra.

This trend of growth has seen LBS become a dominant player in Malaysia’s property sector, and spread its wings across the seas to China.