Responsible for revenue management, focusing on forecasting, pricing, contract management, demand analysis, packages, promotions, marketing strategies, and market segmentation. Responsible for managing and improving the performance of all distribution channels and market segments to maximize hotel revenue.
Job Responsibilities:
- Maintain and develop the hotel website as a key source of bookings and revenue, including uploading and managing all rate plans, room types, content, and promotional offers on the hotel website and across all electronic distribution channels.
- Ensure BAR rate parity is maintained across all online distribution channels.
- Manage and optimize all B2B and B2C distribution channels.
- Oversee and drive all aspects of revenue management programs and techniques to ensure maximum revenue and profitability for the hotel.
- Work closely with the Director of Sales & Marketing (DOSM) to plan and execute sales and marketing strategies.
- Review monthly room-night targets, budgets, and forecasts, and take appropriate actions to ensure that targets and plans are achieved.
- Conduct regular checks to ensure the accuracy and consistency of descriptive content, room information, and images featured on the hotel website, online channels, and third-party websites.
- Assist the Sales and Reservations teams in increasing website traffic and achieving targeted website sales by implementing strategies that improve overall revenue performance.
- Utilize website analytics tools to produce and review reports, and prepare daily, weekly, and monthly reports and statistics for the Director of Sales & Marketing (DOSM) and General Manager (GM) as required.
- Maintain comprehensive knowledge of the competitive set (compset), including room types, locations, layouts, facilities, and unique features, and optimize room allocation and reservation yield to maximize revenue.
- Maintain comprehensive knowledge of all room rates, packages, discounts, special offers, promotions, and other available benefits.
- Create and maintain a well-organized database of clientele profiles, including special requirements, preferences, and other relevant information.
- Report any problems, discrepancies, concerns, or opportunities for improvement to the ADOS and relevant team members to ensure alignment of working strategies.
- Maintain a strong understanding of the overall market, including competitors' strengths and weaknesses, economic trends, market conditions, supply, and demand.
- Monitor and analyze booking pace and conduct regular price checks using price-shopping tools to understand competitor pricing strategies, city occupancy levels, and ADR trends.
- Conduct weekly meetings with the Sales & Marketing team and General Manager to review and develop online strategies for the current month and the following three months.
- Conduct daily checks of the channel manager to ensure that all room and rate mapping is accurate and functioning correctly.
- Work closely with the hotel Revenue, Sales, and Marketing teams to ensure that effective strategies are implemented to achieve budget targets.
- Create and maintain a future demand calendar and proactively establish appropriate controls to manage demand and maximize revenue.
- Monitor and track the hotel's RevPAR growth and overall revenue performance.
- Initiate and assist in short/long term revenue opportunity. With the above mentioned tasks you will be able to achieve all your Key Performance Indicator (KPI’s), which are:
- To achieve budgeted occupancy, average room rate and room revenue
- Increase website traffic and conversion year on year by 10% to achieve market segmentation mix of at least 12%
- Obtain at least 95% of online content management
- Secure at least 2 new OTA channels with maximum 12% commission
- Minimum of 2 hours training per month
Job Requirements:
- Proficient in Microsoft Office.
- Tech-savvy with the ability to learn and adapt to new systems and technologies.
- Knowledge of channel management systems.
- Experience with OTA extranets.
- Knowledge of hotel booking engines.
- Knowledge of Google Analytics and website performance analytics.
- Fast learner with the ability to adapt to changing market conditions.
- Strong communication, presentation, and leadership skills.
- Strong analytical skills with the ability to make quick and decisive decisions.
- Excellent relationship management skills with internal and external stakeholders.
- Highly driven and target-oriented.
- Inquisitive, proactive, confident, and commercially minded.
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LBS Bina Group Berhad builds homes that meet the needs of Malaysians. For over 20 years, the company has carefully nurtured a reputation for delivering quality properties that inspire and enrich. By insisting on continually improving not only construction technologies but the very latest in architectural trends, LBS lives up to its belief that Malaysians deserve homes of the finest workmanship.
Like all success stories, LBS began with one man’s vision. In the 1960s, Dato’ Seri Lim Bock Seng founded a construction business in Petaling Jaya. After a decade of rapid growth, LBS set its sights higher and ventured into the property development sector in 1992 where it started its first project of Jelapang Maju Light Industrial Park at Jelapang, Ipoh. Within only a few years, its stable of projects had already established LBS as a reputable developer. Several of its well-publicised accomplishments were Taman Perindustrian Bukit Serdang Seksyen 14 in Selangor, jointly developed with the 1992 Thomas Cup champions, Taman Pinggiran Putra, Serdang and the township project at Bandar Saujana Putra.
This trend of growth has seen LBS become a dominant player in Malaysia’s property sector, and spread its wings across the seas to China.
LBS Bina Group Berhad builds homes that meet the needs of Malaysians. For over 20 years, the company has carefully nurtured a reputation for delivering quality properties that inspire and enrich. By insisting on continually improving not only construction technologies but the very latest in architectural trends, LBS lives up to its belief that Malaysians deserve homes of the finest workmanship.
Like all success stories, LBS began with one man’s vision. In the 1960s, Dato’ Seri Lim Bock Seng founded a construction business in Petaling Jaya. After a decade of rapid growth, LBS set its sights higher and ventured into the property development sector in 1992 where it started its first project of Jelapang Maju Light Industrial Park at Jelapang, Ipoh. Within only a few years, its stable of projects had already established LBS as a reputable developer. Several of its well-publicised accomplishments were Taman Perindustrian Bukit Serdang Seksyen 14 in Selangor, jointly developed with the 1992 Thomas Cup champions, Taman Pinggiran Putra, Serdang and the township project at Bandar Saujana Putra.
This trend of growth has seen LBS become a dominant player in Malaysia’s property sector, and spread its wings across the seas to China.