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Private Advertiser in Kuala Lumpur seeks an Assistant General Manager - Leasing to lead the leasing of a multi-asset industrial portfolio, including logistics, warehouse and business park assets. The role focuses on occupancy, rental income and market positioning, with senior leadership responsibility.
You will shape leasing strategy, manage the leasing team, coordinate with development and marketing, and engage key tenants to maximise asset value.
Lead and manage the leasing activities for the Company’s commercial and industrial property portfolio, ensuring effective tenant and occupier mix, healthy occupancy, sustainable rental income, strong property positioning and achievement of approved business and financial objectives.
This senior leadership role will also shape the leasing strategy, market positioning and long-term value creation of a multi-asset industrial portfolio, including logistics, warehouse, business park and other specialised assets where applicable.
Key Responsibilities
1. Leasing Strategy & Portfolio Management
Develop and implement leasing strategies, tenant/occupier mix and market positioning in line with development concepts and business objectives.
Lead leasing strategies across industrial, logistics, warehouse, business park and other specialized assets, with a strong understanding of occupier requirements, supply-demand dynamics and market positioning.
Drive occupancy, rental income, rental yield and overall leasing performance in accordance with approved portfolio targets.
Identify, engage and secure anchor, strategic and key tenants/occupiers to strengthen the attractiveness and long-term value of the properties.
Identify and support asset enhancement initiatives, feasibility studies, hold-sell assessments and other value-creation opportunities that improve the income potential, competitiveness and long-term value of the portfolio.
Provide leasing and market input for property feasibility, development planning, commercial layout and space optimization.
2. Business & Financial Performance
Manage leasing performance, rental negotiations, budgets, forecasts and approved financial targets.
Evaluate lease deal economics, financial returns, rental yield, incentives and commercial viability to ensure that leasing decisions support approved portfolio objectives.
Prepare and present leasing strategies, budgets, forecasts and performance updates to Management.
Monitor leasing KPIs, rental movements, tenant performance and market benchmarks to improve portfolio performance.
Establish and maintain strong relationships with key tenants, occupiers, property agents and strategic business partners.
Lead, coach and develop the leasing team, external agents and strategic leasing partners. Establish clear leasing pipelines, performance standards, reporting disciplines and business development priorities.
Monitor market trends, rental movements, competitor activities and occupier requirements to identify new business opportunities.
4. Deal Structuring & Negotiation
Lead negotiations on rental rates, lease tenure, commercial terms, incentives and other key leasing conditions.
Manage the leasing process from prospect identification and negotiation through documentation, fit-out coordination and handover.
Ensure leasing arrangements are commercially viable and comply with approved financial targets, risk parameters and Company policies.
5. Property Development & Collaboration
Work closely with Project, Development and Marketing teams to incorporate leasing and market requirements into property planning and development.
Provide input on commercial zoning, space planning, accessibility, tenant requirements and property positioning.
Support the development and activation of commercial and township components through leasing, marketing and tenant engagement initiatives.
6. Advertising, Promotions & Digital Marketing
Develop and implement A&P plans to support leasing, property positioning, customer traffic and market visibility.
Manage A&P budgets and assess the effectiveness and return on marketing initiatives.
Oversee digital marketing, social media and property branding initiatives to enhance visibility, tenant exposure and customer/occupier engagement.
Maintain relationships with media partners, advertising agencies, sponsors and other relevant external parties.
7. Governance & Compliance
Ensure leasing and A&P activities comply with Company policies, SOPs, approved procedures and delegated authorities.
Maintain proper controls over leasing transactions, tenant documentation, approvals, A&P expenditure and audit records.
Knowledge & Skills
Strong knowledge of property leasing, tenancy management and commercial and industrial property markets, with particular expertise in industrial, logistics, warehouse or business park assets.
Good knowledge of lease agreements, tenancy documentation, rental matters and REIT portfolio management.
Strong negotiation, business development, tenant relationship management and stakeholder engagement skills.
Good understanding of rental rates, occupancy, leasing strategies and market trends.
Strong financial and commercial acumen, including the ability to assess lease deal economics, financial returns, rental yield and the impact of leasing decisions on asset value.
Strong leadership, communication, commercial, analytical and problem-solving skills.
Demonstrated ability to lead leasing teams, manage external agents and influence senior stakeholders across development, asset management, finance, legal and property operations.
Requirements
Bachelor's Degree in Property/Real Estate, Business Administration, Marketing, Finance or a related field.
Professional qualification in Real Estate/Property Management is an added advantage.
Minimum 10–12 years of relevant experience in property leasing/real estate, with at least 3–5 years in a managerial/senior management position.
Proven experience in commercial and industrial property leasing, with industrial, logistics, warehouse or business park experience strongly preferred.
Experience in tenant acquisition, lease and rental negotiations, renewals, occupancy management, and managing agents and key tenants.
Experience managing a sizeable or multi-asset portfolio, including negotiations with anchor tenants, multinational corporations, logistics operators, manufacturers or other major occupiers.
Experience with a property developer, REIT, real estate fund manager, asset manager or institutional property owner is preferred.