Assistant Customer Development Manager

Beiersdorf; Kuala Lumpur; Vor Ort; MYR 90.000 - 150.000; Vollzeit

Zusammenfassung

Beiersdorf (Malaysia) SDN. BHD. is seeking an Assistant Customer Development Manager to drive growth in the Hyper/Super/Mini channel from Kuala Lumpur.

You will shape plans, manage budgets, and be the daily contact for accounts, turning shopper and commercial priorities into action on the shelf and in the numbers. The role requires 5–7 years FMCG experience, strong analytical skills, and the ability to negotiate listings, promotional terms and joint initiatives.

Qualifikationen

• Bachelor's degree in Business/Marketing or related field.
• Typically 5–7 years FMCG sales, customer development or key account experience.
• Experience with modern trade and Hyper/Super/Mini channels preferred.
• Strong analytical, budgeting and negotiation capabilities.
• Proficient in Excel and PowerPoint; able to translate data into action.

Aufgaben

• Plan and support annual/quarterly business plans, forecasts and promos.
• Own KPIs for sales, distribution and execution; track and act on gaps.
• Negotiate listings, promotions, terms and joint initiatives with buyers.
• Ensure in-store execution, planogram compliance and visibility.
• Manage trade budgets, evaluate promotions and ROI.
• Coordinate with Supply Chain and Finance on forecasts and receivables.
• Track market trends and share insights across teams.

Kenntnisse

Analytical skills

Commercial mindset

Negotiation

Stakeholder management

Excel

PowerPoint

Sales data analysis

English proficiency

Local language

Ausbildung

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

Jobbeschreibung

Job Details

• Contract Type: Unlimited / Full-Time
• Country / City: Malaysia / Kuala Lumpur
• Company: Beiersdorf (Malaysia) SDN. BHD.
• Job Function: Sales

Your Tasks

As Assistant Customer Development Manager for our Hyper/Super/Mini (HSM) channel, you will help shape and deliver plans that drive sustainable sales growth, profitable trade investment and excellent in-store execution. You will be the day-to-day contact for your accounts, turning brand, shopper and commercial priorities into action.

• Plan and perform: Support annual and quarterly business plans, including forecasts, growth opportunities, assortment and promo calendars. Own agreed sales, distribution and execution KPIs, track results versus targets and act on gaps using sell-in, sell-out and market share insights.
• Build relationships: Be the daily contact for buyers and operations teams. Prepare and support negotiations on listings, promotions, trading terms and joint initiatives within approved guidelines, escalating material commitments. Run customer meetings and resolve issues.
• Win in store: Ensure timely listings, distribution growth, planogram compliance, merchandising standards and promotional execution. Work with field sales and distributors on shelf availability and replenishment, and spot visibility opportunities.
• Invest wisely: Manage trade promotion and A&P budgets with accurate tracking and policy adherence. Evaluate promotion effectiveness and return on trade investment, and support profitability through disciplined planning, pricing and control of trade returns.
• Keep operations tight: Work with Supply Chain on forecasts, launches and promotional volumes. Partner with Finance on overdue receivables, deductions and claims, and monitor product freshness, returns and FIFO.
• Stay ahead of the market : Track competitors, shopper trends and channel dynamics, and share insights. Collaborate with Marketing, Shopper & Customer Marketing, Sales, Supply Chain and Finance, and keep accurate records.
• Influence and ownership: Deliver on commitments, flag risks early to the Head of Channel, and coordinate stakeholders without formal line management.

Your Profile

You bring a commercial mindset, strong analytical skills and the confidence to build credible relationships with retail customers. You are comfortable moving between the numbers, the negotiation table and the shop floor, and you know how to get things done through others.

• Education: Bachelor's degree in Business, Marketing or a related field, or equivalent relevant experience.
• Experience: Typically 5-7 years in FMCG sales, customer development or key account management. Exposure to modern trade and Hyper/Super/Mini channels is preferred.
• Commercial know-how: Working knowledge of customer business planning, promotional execution, trade investment and retail operations.
• Core skills: Strong analytical, commercial, negotiation, communication and stakeholder management skills, with the ability to influence without formal authority.
• Tools: Proficiency in Microsoft Excel and PowerPoint, and the ability to interpret sales and customer data to turn insights into practical actions.
• Languages: Good written and spoken English. Local language capability as required for customer engagement.

If you enjoy owning results, building strong customer partnerships and driving growth both on the shelf and in the numbers, we would love to hear from you.