Assistant Customer Development Manager

Beiersdorf Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Beiersdorf Malaysia is seeking an Assistant Customer Development Manager to drive sustainable sales growth in the Hyper/Super/Mini channel. You will be the day-to-day contact for accounts, turning brand priorities into action while managing forecasts, promotions and trade investments.

You will build retailer partnerships, support listings and negotiations, and ensure strong in-store execution. A background in FMCG sales with excellent Excel/PowerPoint skills is required.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 5–7 years in FMCG sales, customer development or key account management.
• Exposure to modern trade and Hyper/Super/Mini channels preferred.
• Proficiency in Excel and PowerPoint; ability to interpret sales data into actions.

Responsibilities

• Plan and perform annual and quarterly business plans, including forecasts, growth opportunities, assortment and promo calendars.
• Own agreed sales, distribution and execution KPIs; track results and act on gaps using sell-in/sell-out data and market share insights.
• Be the daily contact for buyers and operations teams; prepare and support negotiations on listings, promotions and terms.
• Ensure timely listings, distribution growth, planogram compliance, merchandising standards and promo execution.
• Manage trade promotion and A&P budgets with tracking and policy adherence; evaluate ROI and profitability.
• Work with Supply Chain on forecasts, launches and volumes; coordinate with Finance on deductions and claims.
• Track competitors, shopper trends and channel dynamics; share insights with cross-functional teams.

Skills

Sales analytics

Negotiation

Relationship management

Strategic planning

Stakeholder management

Commercial acumen

Communication

Education

Bachelor's degree in Business/Marketing or related field

Tools

Excel

PowerPoint

Job description

Your Tasks

As Assistant Customer Development Manager for our Hyper/Super/Mini (HSM) channel, you will help shape and deliver plans that drive sustainable sales growth, profitable trade investment and excellent in-store execution. You will be the day-to-day contact for your accounts, turning brand, shopper and commercial priorities into action.

• Plan and perform: Support annual and quarterly business plans, including forecasts, growth opportunities, assortment and promo calendars. Own agreed sales, distribution and execution KPIs, track results versus targets and act on gaps using sell-in, sell-out and market share insights.
• Build relationships: Be the daily contact for buyers and operations teams. Prepare and support negotiations on listings, promotions, trading terms and joint initiatives within approved guidelines, escalating material commitments. Run customer meetings and resolve issues.
• Win in store: Ensure timely listings, distribution growth, planogram compliance, merchandising standards and promotional execution. Work with field sales and distributors on shelf availability and replenishment, and spot visibility opportunities.
• Invest wisely: Manage trade promotion and A&P budgets with accurate tracking and policy adherence. Evaluate promotion effectiveness and return on trade investment, and support profitability through disciplined planning, pricing and control of trade returns.
• Keep operations tight: Work with Supply Chain on forecasts, launches and promotional volumes. Partner with Finance on overdue receivables, deductions and claims, and monitor product freshness, returns and FIFO.
• Stay ahead of the market : Track competitors, shopper trends and channel dynamics, and share insights. Collaborate with Marketing, Shopper & Customer Marketing, Sales, Supply Chain and Finance, and keep accurate records.
• Influence and ownership: Deliver on commitments, flag risks early to the Head of Channel, and coordinate stakeholders without formal line management.

Your Profile

You bring a commercial mindset, strong analytical skills and the confidence to build credible relationships with retail customers. You are comfortable moving between the numbers, the negotiation table and the shop floor, and you know how to get things done through others.

• Education: Bachelor's degree in Business, Marketing or a related field, or equivalent relevant experience.
• Experience: Typically 5-7 years in FMCG sales, customer development or key account management. Exposure to modern trade and Hyper/Super/Mini channels is preferred.
• Commercial know-how: Working knowledge of customer business planning, promotional execution, trade investment and retail operations.
• Core skills: Strong analytical, commercial, negotiation, communication and stakeholder management skills, with the ability to influence without formal authority.
• Tools: Proficiency in Microsoft Excel and PowerPoint, and the ability to interpret sales and customer data to turn insights into practical actions.
• Languages: Good written and spoken English. Local language capability as required for customer engagement.

If you enjoy owning results, building strong customer partnerships and driving growth both on the shelf and in the numbers, we would love to hear from you.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.