Customer Development Manager (Pharmacy Channel)

Beiersdorf AG; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Beiersdorf AG in Malaysia seeks a driven Senior Key Account Manager to lead account strategies and cultivate high-value customer relationships. You will work closely with marketing and sales to maximize in-store execution and ensure alignment with brand objectives.

The role requires strong analytical skills, negotiation abilities, and fluency in English. You will manage budgets and ensure timely listings while driving profitable growth with major retailers.

Qualifications

• Bachelor’s degree / diploma in business development or other related fields.
• At least 4 years’ experience in key account management or similar area of multinational companies, preferably in FMCG.
• Analytical, business acumen, negotiation, customer-oriented, presentation, result-driven.
• Computer literacy in MS Office.
• Good command in English both spoken and written.

Responsibilities

• Develop and implement account strategies to drive profitable growth and strengthen customer relationships.
• Align account strategies with shopper marketing, brand strategies and sales objectives.
• Collaborate with shopper and customers marketing and sales to maximize brand communications and in-store trade execution.
• Develop and maintain strategic relationships with key customers; negotiate sales with strategic accounts.
• Monitor and ensure timely execution of NPL listings; manage accounts receivable aging.
• Oversee trade budgets, A&P and terms discussions within the allocated budget; ensure market hygiene and ROI.

Skills

Bachelor's degree

4+ years KAM

Analytical

Negotiation

Customer oriented

Presentation

English proficiency

Education

Bachelor's degree / diploma in business development or related fields

Tools

MS Office

Job description

Your Tasks

Role Purpose

• Responsible for account strategy development & implementation to achieve profitable business growth and relationship with customers.
• The account strategies need to be in line with shoppers marketing, brand strategies and sales objectives.
• This role will be to work closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.

Key Accountabilities

Derive Business Strategy and Objective

• Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.

Customer Orientated

• Develop and maintain strategic business relationships with customers.
• Negotiate sales with existing and new customers who are of strategic importance to the organization.
• Provide ongoing support to high value clients and ensure high-quality customer service is being delivered.
• Identify customer needs and opportunities by analyzing sales gaps & developing strategies to minimize or close gaps.
• Serves as a liaison between clients and company departments.
• Familiar with outlet’s sales operation in terms of merchandising and ordering process.
• Possess very detailed product knowledge as well as through knowledge of client business.

Leadership (Manage, Oversee, Guidance, Coaching, Motivation etc.)

• Monitor business to adhere to the company's business strategy.

Derive and Implement Business Process

• Leading & Ensure all NPL Listed on timely basis.
• Meeting company Account Receivable objective by maintaining healthy aging level.

Enhance Sales Activities to Ensure Cost and Process Efficiency

• Manage trade budget, A&P, trading term discussion within budget allocated.
• Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices.
• Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.

Obtain and Alert with Competitive Knowledge on Market Trend, Movement and Practice

• Keep abreast of the latest market trends and development, with sound knowledge of competitors' activities.

Your Profile

Key Requirements

• Bachelor’s degree / diploma in business development or other related fields.
• At least 4 years’ experience in key account management or similar area of multi-national companies, preferably in FMCG.
• Analytical, business acumen, negotiation, customer-oriented, presentation, result-driven.
• Computer literacy in MS Office.
• Good command in English both spoken and written.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor