Assistant Brand Manager

Lactalis-Mainland Dairy; Selangor; On-site; MYR 60,000 - 120,000; Full time

Job summary

Lactalis-Mainland Dairy is seeking a Marketing professional in Malaysia to develop and execute data-driven, well-structured marketing plans for the Dairyfood & Culinary portfolio. The role focuses on brand growth, equity, and engaging consumers and customers across all touchpoints.

The position requires 3–5 years in marketing or related commercial roles with FMCG experience; proactive, agile, and able to lead cross-functional initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 3-5 years of experience in Marketing, Branding, Category Management or related commercial roles.
• Experience in FMCG industries, preferably in Dairy, Culinary or F&B categories.
• Results-driven with strong ownership of deliverables.
• Proactive and agile.

Responsibilities

• Support the development of brand and marketing plans that drives growth, profitability and equity of the Dairyfood and Culinary portfolio.
• Monitor, analyse and prepare market, consumer, customer and brand performance data using market research tools (e.g., Nielsen, Kantar, Brand Health Tracker).
• Support the development and commercialisation of innovation, renovation and portfolio optimisation initiatives.
• Coordinate with cross-functional teams to meet deliverables and timelines.

Skills

Brand management

Marketing strategy

Category management

FMCG awareness

Education

Bachelor’s degree in Marketing or Business

Job description

To support the achievement of the organization’s strategic and business objectives for Dairyfood & Culinary portfolio through the development and execution of data‑driven, well‑structured, and innovative Marketing plans. This role drives brand growth, strengthens equity, and ensures strong consumer and customer engagement across all touchpoints.

Key Responsibilities

Brand Strategy Planning & Business Performance

• Support the development of brand and marketing plans that drives the growth, profitability and equity of the Dairyfood and Culinary portfolio.
• Monitor, analyse and prepare market, consumer, customer and brand performance data through the use of market research tools (eg. Nielsen, Kantar, Brand Health Tracker, etc).
• Support the development and commercialisation of innovation, renovation and portfolio optimisation initiatives.
• Manage and coordinate with cross functional teams to ensure deliverables and project timelines are met on time and in full.

Marketing Campaigns & Activation

• Lead end-to-end execution of integrated marketing initiatives that drive consumer awareness, engagement and sales growth.
• Track campaign performance against defined KPIs and optimise activities based on results.
• Support market research, concept testing, and product evaluation studies.
• Monitor competitive activities, category developments and emerging consumer trends.

Budget, Stakeholder & Agency Management

• Manage assigned marketing budgets and monitor expenditure against approved plans.
• Build strong working relationships with cross department functions and external agency partners.

Key Requirements

• Bachelor’s degree in Marketing, Business, or other relevant studies.
• 3-5 years of working experience in Marketing, Branding, Category Management or related commercial roles.
• Experience in FMCG industries, preferably in Dairy, Culinary or F&B categories will be an added advantage.
• Results driven and strong ownership of deliverables
• Proactive and agile