Senior Brand Manager

Gentle Supreme Sdn Bhd; Subang Jaya; Vor Ort; MYR 180.000 - 300.000; Vollzeit

Zusammenfassung

Gentle Supreme Sdn Bhd is seeking a senior Brand Manager to lead the development and execution of brand strategy, annual plans and integrated marketing programmes. You will drive growth, market share and business performance across assigned brands while leading cross-functional teams and external partners.

The role demands 7–9 years of FMCG brand marketing experience, strong leadership, and the ability to translate insights into actions.

Qualifikationen

• Degree holder in Marketing or related field.
• 7–9 years of relevant FMCG brand marketing experience.
• Proven leadership with end-to-end ownership of annual brand plans, campaigns and product innovation.
• Strong commercial acumen and understanding of consumer marketing, communication and media fundamentals.

Aufgaben

• Develop and lead annual brand plans, integrated marketing strategies and portfolio roadmap.
• Drive brand performance by leveraging consumer, shopper and market insights.
• Lead end-to-end planning and execution of ATL and marketing campaigns.
• Oversee product innovation and renovation initiatives with cross-functional teams.
• Monitor brand performance and campaign ROI to identify trends and opportunities.
• Manage the brand marketing budget and optimize investments for business impact.
• Conduct market research and brand health tracking to stay ahead of the competition.

Kenntnisse

Brand management

Marketing strategy

Leadership

Budget management

Stakeholder management

Communication

Fluent English

Ausbildung

Degree in Marketing or Business

Jobbeschreibung

• Lead & drive the development and execution of brand strategy, annual brand plans, portfolio initiatives and integrated marketing programmes to drive sustainable brand growth, market share, and business performance. Provide strategic direction across assigned brands and lead cross-functional teams and external partners to ensure strong commercial impact and excellence in execution.

Key Roles/ Responsibilities

• Develop and lead annual brand plans, integrated marketing strategies, product innovation development, communication strategy, portfolio roadmap aligned with business objectives.


• Drive category and brand performance by identifying growth opportunities through consumer, shopper and market insights.


• Lead & own end-to-end planning and execution of ATL and marketing campaigns to achieve brand and commercial objectives.


• Lead product innovation & renovation initiatives, working closely with cross-functional teams with Sales, Trade Marketing, Supply Chain, Regulatory Affairs, Finance and external agencies to align priorities and ensure effective execution of brand initiatives.


• Monitor and analyze brand performance, campaign effectiveness, and consumer insights to identify emerging trends, insights and opportunities and recommend strategic actions


• Manage brand marketing budget, monitor ROI and optimise marketing investment to maximise business impact.


• Conduct market research, brand health tracking, competitive analysis and market visit to identify trends, consumer preferences and competitive landscape.

Skills/ Qualifications

• Preferably Degree holder in Marketing, Business or related field from recognized universities or higher centre of education.


• At least 7-9 years of relevant working experience, preferably from FMCG brand marketing.


• Proven leadership experience with end-to-end ownership of annual brand plans, campaigns and product innovation.


• Strong commercial acumen, understanding of consumer marketing, communication and media fundamentals.


• Strong stakeholder management and agency coordination skills.


• Excellent project management skills, able to manage multiple brands and priorities simultaneously.


• Strong presentation, storytelling and communication skills.


• Data driven & analytical, with the ability to translate insights to actions.


• Highly independent, proactive and results-driven, demonstrating strong ownership and problem-solving capability with minimal supervision


• Fluent in English and Malay. Proficiency in Mandarin is preferred.