Brand Manager/Assistant Brand Manager

The Arnott's Group; Kuala Lumpur; Sur place; MYR 180 000 - 260 000; Plein temps

Résumé du poste

The Arnott's Group is seeking a Senior Brand Lead to guide overall brand strategy across assigned categories in Malaysia. You will translate consumer insights into growth initiatives and lead end-to-end brand planning across product, price, place, promotion, packaging, and proposition in a fast-moving FMCG environment.

You will collaborate with Marketing, Commercial, and regional/global partners to drive campaigns, optimize A&P investments, and ensure market competitiveness.

Qualifications

• Bachelor's degree in Business/Marketing or related discipline.
• 5+ years in Food/FMCG with a commercial brand development focus.
• Proven track record in end-to-end NPD and cross-functional project management.
• Strong commercial acumen to translate market data into actionable growth ideas.

Responsabilités

• Lead category strategy aligned with company vision and operating plans.
• Drive end-to-end NPD and innovation with R&D, Supply Chain, and regional/global teams.
• Develop ATL/BTL campaigns and manage agencies to optimize A&P ROI.
• Coordinate with Trade Marketing, Sales, and Finance for effective execution.
• Monitor consumer and market trends to identify growth opportunities.

Connaissances

Strategic Brand Leadership

Innovation & NPD

Integrated Campaigns & A&P

Cross-Functional Alignment

Market Intelligence

Formation

Bachelor's Degree in Business/Marketing

Description du poste

This role will be based in Bangsar South.

Summary of the role

You will lead the overall performance, growth, and strategic direction of assigned categories. Collaborating closely with the Marketing Manager and Commercial Director , you will be the driving force behind end-to-end brand planning, translating consumer insights into actionable growth strategies across all 6Ps (Product, Price, Place, Promotion, Packaging, and Proposition) to ensure market competitiveness.

What you'll be doing

• Strategic Brand Leadership: Develop and execute category strategies aligned with company vision and annual operating plans, driving sustainable business growth.
• Innovation & NPD: Lead end-to-end innovation and new product development pipelines, working seamlessly with R&D, Supply Chain, and Regional/Global stakeholders.
• Integrated Campaigns & A&P: Develop and execute ATL, BTL, and consumer activation campaigns while managing external agencies and optimizing A&P investments for maximum ROI.
• Cross-Functional Alignment: Influence internal stakeholders across Trade Marketing, Sales, and Finance to ensure the effective execution of business strategies.
• Market Intelligence: Monitor consumer behavior, competitor activities, and shopper trends through regular market analysis and trade visits to identify actionable growth opportunities.

Requirements

• Bachelor's Degree in Business, Marketing, or a related discipline.
• At least 5 years of progressive experience within a Food/ FMCG environment, paired with a passion for commercial brand development.
• Proven track record in driving end-to-end new product development (NPD) processes and cross-functional project management.
• Strong commercial acumen with the ability to analyze market information, evaluate performance, and translate insights into actionable ideas.

Take ownership of an iconic FMCG portfolio where your entrepreneurial mindset and end-to-end innovation strategies will directly shape our market leadership and consumer engagement across the region.