Assistant Brand Innovation Manager

Vinda SEA; Klang City; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Medical and insurance coverage

Performance-based bonuses

Hybrid work arrangement

Meal subsidies

Festive cash benefits

Employee discounts

Free parking

Job summary

Vinda SEA is seeking an Assistant Brand Innovation Manager at our Klang HQ to drive growth through consumer insights, brand strategy, and innovation. You will collaborate with regional teams to translate market data into actionable opportunities and manage launches across multiple markets.

The role emphasizes brand development, cross-functional collaboration, and data-driven decision making within a hybrid work setup in Malaysia.

Qualifications

• 2–4 years in FMCG/personal or health care with strong marketing background.
• Exposure to partnerships with external agencies.
• Experience in FMCG marketing, brand management or innovation.
• Understanding of consumer research methodologies and translating insights into opportunities.
• Proficient using Kantar, Nielsen, and internal data for analysis.
• Strong written and communication skills; fluent in English.

Responsibilities

• Track market, category and consumer trends to identify growth and innovation opportunities.
• Translate consumer insights into actionable brand recommendations and launch plans.
• Support development of innovation pipelines from ideation to launch.

Skills

FMCG Marketing

Brand Management

Innovation

External Partnerships

Data Analysis

Tools

Kantar

Nielsen

Excel

Job description

Founded in 1985, Vinda is a large-scale hygiene company in Asia integrating R&D, Production and Sales. Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and strives to provide high-quality hygiene products and services. Today, Vinda has a total of 12 state-of-the-art production bases, and operating core business segments including tissue, baby care, feminine care, incontinence care, and professional hygiene solutions under key brands Vinda, Tempo, Drypers, Libresse, TENA, Dr. P and Tork. In 2024, Vinda joins RGE, continuing to provide consumers with a wide range of hygiene products and services.

What We Offer

Comprehensive medical and insurance coverage for you and your dependents, providing greater peace of mind.

Performance-based bonuses that recognize and reward your contributions.

A hybrid work arrangement with flexible working hours, offering greater flexibility and work-life balance.

Attractive meal subsidies to help reduce your daily expenses.

Festive cash benefits to celebrate your special festive occasions.

Exclusive employee discounts on our products.

Free parking for your convenience.

Ready to take your career to the next level?

We're looking for a passionate and driven Assistant Brand Innovation Manager at Vinda SEA HQ located at Bandar Bukit Raja, Klang (next to Setia Alam). If you’re ready to grow, contribute, and make a meaningful impact with a supportive team, we’d love to hear from you.

How You'll Make an Impact?

Track market, category, consumer and macro trends using Kantar, Nielsen and internal research to identify growth and innovation opportunities.

Translate consumer and competitive insights into actionable brand and innovation recommendations.

Strategic Innovation Planning

Support development of innovation pipelines, from ideation and concept development through to launch.

Support innovation ideation session/ Workshops covering products, packaging, communications (incl. CRM) and promotions that are aligned to the brand platform, business objectives and market needs.

Brand Management

Assist in the development of brand platforms, strategies, architecture, and positioning for all categories.

Ensure brand expression guidelines are executed in-line with the platform and to ensure consistent brand executions across the region.

Launch and Project Management

Support 8Q category planning for all countries

Track project milestones and coordinate cross-functional teams to ensure timely delivery.

Conduct post-launch assessments to evaluate proposition, product, pricing, distribution and marketing effectiveness.

Competitive Analysis

Monitor competitor products, innovation, branding, communication and marketing strategies across markets.

Update and track regional competitive brands with in-marketing leads and coordinate with R&D to deliver semi-annualcompetitive analysis in a timely manner.

Annual View

Assist in category annual market view :-

Competitive landscape (covers all 4Ps)

Category dynamics

Review past executions against brand platform and brand expressions guideline

Data analytics

Budget

Monitor and track category budget

What Makes You a Great Fit?

At least 2-4 years working experience in the FMCG/ Personal or Health Care industry with strong marketing background Knowledge of basic Trade Marketing is an added value.

Exposure to leading partnerships with external agencies.

Experienced in FMCG marketing, brand management or innovation.

Basic understanding of consumer research methodologies and how to translate insight into opportunity.

Proficient in using Kantar, Nielsen and internal data for analysis. Must be comfortable working with numbers, metrics, and spreadsheets.

Strong written and communication skills, fluency in English, and the ability to communicate well with regional and global counterparts.

Disclaimer

By sending us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process purpose. Vinda will only collect, use, process or disclose personal information where and when allowed under applicable laws.

Our company does not engage any recruitment agencies or third parties to represent us in our hiring process. All recruitment activities are conducted directly by our Talent Acquisition team. We do not request any payment or fees at any stage of the recruitment process. If you receive any suspicious job offers or requests for payment claiming to represent our company, please disregard them and contact us through our official channels.

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as an Innovation Manager?
• Which of the following types of qualifications do you have?
• How much notice are you required to give your current employer?

Founded in 1985, Vinda is a leading hygiene company in Asia, integrating R&D, production, and sales. Guided by the philosophy “Healthy Lifestyle Starts with Vinda”, we offer high-quality hygiene products across tissue, incontinence care, feminine care, baby care, and professional hygiene solutions under brands including Vinda, Tempo, Tork, TENA, Dr. P, Libresse, Libero, and Drypers.

With 12 state-of-the-art production bases, Vinda has expanded across Asia, including Singapore, Malaysia, South Korea, and Thailand. Since joining RGE in 2024, Vinda is part of an integrated value chain, delivering a broad range of hygiene products and services to consumers.

Founded in 1985, Vinda is a leading hygiene company in Asia, integrating R&D, production, and sales. Guided by the philosophy “Healthy Lifestyle Starts with Vinda”, we offer high-quality hygiene products across tissue, incontinence care, feminine care, baby care, and professional hygiene solutions under brands including Vinda, Tempo, Tork, TENA, Dr. P, Libresse, Libero, and Drypers.

With 12 state-of-the-art production bases, Vinda has expanded across Asia, including Singapore, Malaysia, South Korea, and Thailand. Since joining RGE in 2024, Vinda is part of an integrated value chain, delivering a broad range of hygiene products and services to consumers.

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