Marketing Manager

BEIERSDORF (MALAYSIA) SDN BHD; Selangor; On-site; MYR 180,000 - 240,000; Full time

Job summary

BEIERSDORF (MALAYSIA) SDN BHD is seeking a senior marketing professional to drive category strategy, revenue growth, and integrated marketing activations aligned with the company roadmap.

The role requires leading a commercial team, steering A&P spend, and delivering timely consumer launch plans for new products, relaunches, and thematic campaigns while collaborating with cross-functional partners and external agencies.

Qualifications

• Degree holder in Business/ Marketing/ Management/ Finance.
• Fluent English (oral & written).
• Strong leadership, planning and communication skills.

Responsibilities

• Lead brand development plan and strategy aligned with company growth objectives.
• Manage A&P planning, budget reviews and forecasting for product launches.
• Coordinate cross-functional teams to execute campaigns and ensure brand consistency.
• Develop market insights and competitive analysis to guide growth opportunities.

Skills

Brand marketing

Forecasting

Budgeting

Leadership

Data analysis

Communication

Excel

Education

Bachelor's degree in Business/ Marketing/ Management/ Finance

Tools

Excel

PowerPoint

Job description

• Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.
• Play an important contributing role to build commercial team capabilities, operating effectiveness, team spirit, and collaborative culture across the marketing Team and within the organization.

Key Accountabilities

Financial Dimensions – Finance & Budgeting

• A&P planning & spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.
• Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency.
• Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.
• Develop short-term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape.
• Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager.

Media & Communication Plan

• Execute plan of A&P spend for product’s ATL communication, working together with Media Manager to ensure timeliness.

Marketing Launch Plans

• Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner.
• Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns.
• Key point of contact to manage external agencies/ business partners to meet the campaign deliverables.

Market Research

• Execute and value add to research projects planned in support of line manager.

Brand Image & Brand Standard

• Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally.

Team Management

• Inspiring, motivated, coaching, develop cross functional team to deliver business objective.
• Self-initiative to own career development plan.
• Courage & actively give and seek for feedback from line manager and colleagues.

Others

• Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share.
• Demonstrate the highly effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved.
• Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner.
• To perform any ad-hoc duties assigned from time to time.

Key Requirements

• Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce.
• High fluency and comprehension (Oral & Written) in English.
• Microsoft Excel & Power point Savvy.
• Strong leadership, self-initiator and high level of self-accountability.
• Effective planning, time management, presentation, negotiation, communication and project management.
• Persuasive & effective communication cross functions.
• High Problem-Solving Skill with an analytical mindset.
• Has Entrepreneurship & Ownership with a high sense of emergency and able to thrives under pressure.
• Positively motivated with a Can-do attitude.
• High awareness and passion for today’s trends and news.
• At least 7 years of Consumer Brand Marketing experience within the similar capacity of MNC FMCG preferred (Personal Care/ Female Category/ Skincare/ Beauty a plus).

Additional information

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor

For over 140 years, Beiersdorf has been a companion in people’s lives, caring for healthy beautiful skin. With our global core brands NIVEA, Eucerin, La Prairie and Hansaplast, Beiersdorf is a worldwide leader in skin care. On a local scale, we have strong positions with brands like Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories und Florena.

Our more than 20.000 employees in more than 170 affiliates all over the world are the reason why we can grow fast and sustainably. Behind each brand, each product and each success are our people whose passion and entrepreneurial spirit make us a global leader in skin care. And our care has always gone further: We at Beiersdorf CARE BEYOND SKIN. We care for people and are committed expand our positive impact to our environment, our society and our consumers.

Do you enjoy working for beloved brands trusted by millions of people throughout the world while developing yourself further? And would you like to help shape the future of products like NIVEA and Eucerin while caring beyond to create impact to our consumers, our society and the planet? Then explore the exciting career paths offered by the inventor of modern skin care and discover the many interesting opportunities for advancement and challenging responsibilities we provide all over the world. Whether you’re a career starter or a seasoned professional, or whether your background is in sciences or business, our open, integrative and purposeful corporate culture f oсти excellence and will give you the freedom you need to let your entrepreneurial spirit unfold and to live out your enthusiasm for brands, people, and innovative technologies and markets.

WE ARE SKIN CARE

CARE FOR SKIN – CARE FOR PEOPLE

For over 140 years, Beiersdorf has been a companion in people’s lives, caring for healthy beautiful skin. With our global core brands NIVEA, Eucerin, La Prairie and Hansaplast, Beiersdorf is a worldwide leader in skin care. On a local scale, we have strong positions with brands like Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories und Florena.

Our more than 20.000 employees in more than 170 affiliates all over the world are the reason why we can grow fast and sustainably. Behind each brand, each product and each success are our people whose passion and entrepreneurial spirit make us a global leader in skin care. And our care has always gone further: We at Beiersdorf CARE BEYOND SKIN. We care for people and are committed expand our positive impact to our environment, our society and our consumers.

Do you enjoy working for beloved brands trusted by millions of people throughout the world while developing yourself further? And would you like to help shape the future of products like NIVEA and Eucerin while caring beyond to create impact to our consumers, our society and the planet? Then explore the exciting career paths offered by the inventor of modern skin care and discover the many interesting opportunities for advancement and challenging responsibilities we provide all over the world. Whether you’re a career starter or a seasoned professional, or whether your background is in sciences or business, our open, integrative and purposeful corporate culture fosters excellence and will give you the freedom you need to let your entrepreneurial spirit unfold and to live out your enthusiasm for brands, people, and innovative technologies and markets.