Marketing Manager

Beiersdorf AG; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Beiersdorf AG in Malaysia seeks an experienced consumer brand marketing leader to drive strategic growth, lead launch plans, and manage brand equity across SKUs in the skincare/consumer care space. You will oversee A&P planning, pricing insights, and market research while coordinating with regional teams to ensure timely, data-driven campaigns.

You will engage with cross-functional partners to deliver campaigns, optimize budgets, and uphold Beiersdorf’s brand standards.

Qualifications

• Degree in Business/Marketing/Management/Finance/Economics/Commerce required.
• Fluent in English (oral and written).
• Strong Excel and PowerPoint skills are essential.
• Proven leadership and self-accountability.
• Excellent planning, time management, and project delivery ability.
• Persuasive communication across functions.
• High problem-solving with analytical mindset.
• Entrepreneurial and able to handle pressure with ownership.

Responsibilities

• Lead brand development plan and strategy to drive revenue growth.
• Coordinate A&P planning, pricing analysis, and launch forecasting.
• Develop short-term growth strategies and identify key market opportunities.
• Identify competitive insights and translate into actionable plans.
• Execute ATL communication plans with timely activation.
• Create and manage consumer marketing launch plans for new products.
• Lead cross-functional campaigns and manage external agencies.
• Conduct market research and monitor brand image.
• Uphold brand guidelines and act as gatekeeper for materials.

Skills

Brand marketing

Leadership

Strategic planning

Financial acumen

Analytical thinking

Project management

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Business/ Marketing/ Management/ Finance/ Economics/ Commerce

Tools

Microsoft Excel

PowerPoint

Job description

Your Tasks

Role Purpose

• Effectively manage the assigned category segment by leading brand development plan & strategy, revenue growth management strategy, research and insights, future category opportunities and integrated marketing communication activation in support of the direct line manager and aligned with total company growth objectives and strategic roadmap.
• Play an important contributing role to build commercial team capabilities, operating effectiveness, team spirit, and collaborative culture across the marketing Team and within the organization.

Key Accountabilities
Financial Dimensions – Finance & Budgeting

• A&P planning & spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.
• Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency.
• Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.

Marketing Strategy

• Develop short-term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape.

Consumer Understanding

• Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager.

Media & Communication Plan

• Execute plan of A&P spend for product’s ATL communication, working together with Media Manager to ensure timeliness.

Marketing Launch Plans

• Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner.
• Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns.
• Key point of contact to manage external agencies/ business partners to meet the campaign deliverables.

Market Research

• Execute and value add to research projects planned in support of line manager.

Brand Image & Brand Standard

• Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally.

Team Management

• Inspiring, motivated, coaching, develop cross functional team to deliver business objective.
• Self-initiative to own career development plan.
• Courage & actively give and seek for feedback from line manager and colleagues.

Others

• Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share.
• Demonstrate the highly effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved.
• Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner.
• To perform any ad-hoc duties assigned from time to time.

Your Profile

Key Requirements

• Degree holder in Business/ Marketing/ Management/ Finance/ Economics/ Commerce.
• High fluency and comprehension (Oral & Written) in English.
• Microsoft Excel & Power point Savvy.
• Strong leadership, self-initiator and high level of self-accountability.
• Effective planning, time management, presentation, negotiation, communication and project management.
• Persuasive & effective communication cross functions.
• High Problem-Solving Skill with an analytical mindset.
• Has Entrepreneurship & Ownership with a high sense of emergency and able to thrives under pressure.
• Positively motivated with a Can-do attitude.
• High awareness and passion for today’s trends and news.
• At least 7 years of Consumer Brand Marketing experience within the similar capacity of MNC FMCG preferred (Personal Care/ Female Category/ Skincare/ Beauty a plus).

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor