Senior Brand Executive

Vinda SEA; Klang City; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Medical and insurance coverage

Performance bonuses

Hybrid work with flexible hours

Meal subsidy

Festive cash bonus

Staff product privileges

Free parking

Job summary

Vinda SEA is seeking a Senior Brand Executive to drive brand initiatives for the Klang region. The role covers brand activities, digital planning, and ATL/AP promotional work within a fast-paced FMCG environment.

You will coordinate campaigns, manage assets, and collaborate with cross-functional teams to optimize consumer engagement and sales impact. Ideal candidates hold a relevant degree, 2–3 years’ FMCG brand experience, and strong skills in Word, Excel, PowerPoint, with a basic understanding

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Psychology or related field.
• 2–3 years working experience in brand management within FMCG industry.
• Ability to work in a fast-moving environment with tight timelines.
• Intermediate skill in Microsoft Word, Excel and PowerPoint.
• Basic knowledge of digital & social platforms.

Responsibilities

• Support strategic and tactical brand initiatives.
• Sampling at in-store, on-ground, online touchpoints.
• Manage POSM, merchandising materials and brand imagery.
• In-store activation and consumer engagement events.
• Evaluate effectiveness of brand activities (post-mortem).
• Support sales requests like press visuals and ad hoc samples.
• Prepare communication decks across departments.
• Contribute to the 360 digital plan and execute related activities.
• Assist in ATL activities and agency briefings.
• Monitor A&P budget spend.
• Monitor competitor pricing, communications and launches.
• Update monthly management reports on competitors.

Skills

Digital & social platforms

Fast-paced environment

Interpersonal communication

Education

Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field

Tools

Microsoft Word/Excel/PowerPoint

Job description

Founded in 1985, Vinda is a large-scale hygiene company in Asia integrating R&D, production and sales. Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and has striven to provide high-quality hygiene products and services. Today, Vinda has a total of 12 state-of-the-art production bases, and operating core business segments including tissue, incontinence care, feminine care, baby care and professional hygiene solution under key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse, and Drypers.

What we offer

• Comprehensive medical and insurance coverage for you and your dependents, giving you greater peace of mind
• Performance bonuses that reward your contributions
• Hybrid work arrangement with flexi working hours to support greater flexibility
• Attractive meal subsidy to support your daily expenses
• Festive Cash for Your Celebrated Festival
• Exclusive staff purchase privileges on our products
• Free parking for your convenience

Ready to take your career to the next level?

We're looking for a passionate and driven Senior Brand Executive at Vinda SEA HQ located at Bandar Bukit Raja, Klang (next to Setia Alam). If you’re ready to grow, contribute, and make a meaningful impact with a supportive team, we’d love to hear from you.

Job Description

Brand Activities

• Support in recommendation and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online and etc.
• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
• In-store activation / Consumer Engagement activities e.g. roadshows & events.
• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

Digital Plan

• Provide ideas and input into the 360 digital plan during annual business plan.
• Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website， e-comm and internet.

Above-the-Line (ATL) Activities

• Assist in the developmental and implementation of ATL activities.
• Involve in agency briefing and meetings.
• Follow-up and coordinate on production materials requirement.

Advertising & Promotion (A&P) Budget

• Monitor and manage marketing activities to be spent within the allocated A&P budget.

Competitor Analysis

• Monitor, review and analyze competitor activities such as pricing, communication and launch / relaunch.

Reporting

• Monitor and update marketing activities.
• Analyze and update monthly management reports on competitors.

Job Requirement

• Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field
• At least 2-3 year working experience in brand management within FMCG industry
• Ability to work in a fast-moving working environment with tight timelines.
• Intermediate skill in Microsoft Word, Excel and PowerPoint.
• Basic knowledge of digital & social platforms

Disclaimer

By sending us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process purpose. Vinda will only collect, use, process or disclose personal information where and when allowed under applicable laws.

Our company does not engage any recruitment agencies or third parties to represent us in our hiring process. All recruitment activities are conducted directly by our Talent Acquisition team. We do not request any payment or fees at any stage of the recruitment process. If you receive any suspicious job offers or requests for payment claiming to represent our company, please disregard them and contact us through our official channels.