Assistant Brand Innovation Manager

Vinda; Klang City; Hybrid; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive medical and insurance

Performance-based bonuses

Hybrid work arrangement with flexible,

Meal subsidies

Festive cash benefits

Employee discounts

Free parking

Job summary

Vinda Malaysia is seeking a results-driven marketer to lead brand management and innovation across categories, translating consumer insights into growth opportunities and strong brand equity.

You will track market trends using Kantar, Nielsen and internal data, manage launches and campaigns, collaborate with cross-functional teams and external agencies, and ensure brand consistency across the region in a hybrid work setup.

Qualifications

• At least 2–4 years working experience in the FMCG/ Personal or Health Care industry with strong marketing background.
• Exposure to leading partnerships with external agencies.
• Experienced in FMCG marketing, brand management or innovation.
• Basic understanding of consumer research methodologies and how to translate insight into opportunity.
• Proficient in using Kantar, Nielsen and internal data for analysis. Must be comfortable working with numbers, metrics and spreadsheets.
• Strong written and communication skills, fluency in English, and the ability to communicate well with regional and global counterparts.

Responsibilities

• Track market, category, consumer and macro trends using Kantar, Nielsen and internal research to identify growth and innovation opportunities.
• Translate consumer and competitive insights into actionable brand and innovation recommendations.
• Support development of innovation pipelines, from ideation and concept development through to launch.
• Support ideation sessions/workshops covering products, packaging, communications (incl. CRM) and promotions aligned to the brand platform, objectives and market needs.
• Assist in development of brand platforms, strategies, architecture, and positioning for all categories.
• Ensure brand expression guidelines are executed in-line with the platform and maintain consistency across the region.
• Coordinate cross-functional teams to ensure timely delivery of launches and campaigns.
• Conduct post-launch assessments to evaluate proposition, product, pricing, distribution and marketing effectiveness.
• Monitor competitor products, innovation, branding, communication and marketing strategies across markets.
• Assist in category annual market view (competitive landscape, category dynamics, data analytics).
• Monitor and track category budget.

Skills

Marketing

Brand management

Innovation

Data analytics

Communication

English fluency

Tools

Kantar

Nielsen

Internal data systems

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Founded in 1985, Vinda is a large-scale hygiene company in Asia integrating R&D, Production and Sales. Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and strives to provide high-quality hygiene products and services. Today, Vinda has a total of 12 state-of-the-art production bases, and operating core business segments including tissue, baby care, feminine care, incontinence care, and professional hygiene solutions under key brands Vinda, Tempo, Drypers, Libresse, TENA, Dr. P and Tork. In 2024, Vinda joins RGE, continuing to provide consumers with a wide range of hygiene products and services.

What We Offer

Comprehensive medical and insurance coverage for you and your dependents, providing greater peace of mind.

Performance-based bonuses that recognize and reward your contributions.

A hybrid work arrangement with flexible working hours, offering greater flexibility and work-life balance.

Attractive meal subsidies to help reduce your daily expenses.

Festive cash benefits to celebrate your special festive occasions.

Exclusive employee discounts on our products.

Free parking for your convenience.

How You'll Make an Impact

Track market, category, consumer and macro trends using Kantar, Nielsen and internal research to identify growth and innovation opportunities.

Translate consumer and competitive insights into actionable brand and innovation recommendations.

Strategic Innovation Planning

Support development of innovation pipelines, from ideation and concept development through to launch.

Support innovation ideation session/ Workshops covering products, packaging, communications (incl. CRM) and promotions that are aligned to the brand platform, business objectives and market needs.

Brand Management

Assist in the development of brand platforms, strategies, architecture, and positioning for all categories.

Ensure brand expression guidelines are executed in-line with the platform and to ensure consistent brand executions across the region.

Launch and Project Management

Support 8Q category planning for all countries

Track project milestones and coordinate cross-functional teams to ensure timely delivery.

Conduct post-launch assessments to evaluate proposition, product, pricing, distribution and marketing effectiveness.

Competitive Analysis

Monitor competitor products, innovation, branding, communication and marketing strategies across markets.

Update and track regional competitive brands with in-marketing leads and coordinate with R&D to deliver semi-annualcompetitive analysis in a timely manner.

Annual View

Assist in category annual market view :-

Competitive landscape (covers all 4Ps)

Category dynamics

Review past executions against brand platform and brand expressions guideline

Data analytics

Budget

Monitor and track category budget

What Makes You a Great Fit

At least 2-4 years working experience in the FMCG/ Personal or Health Care industry with strong marketing background Knowledge of basic Trade Marketing is an added value.

Exposure to leading partnerships with external agencies.

Experienced in FMCG marketing, brand management or innovation.

Basic understanding of consumer research methodologies and how to translate insight into opportunity.

Proficient in using Kantar, Nielsen and internal data for analysis. Must be comfortable working with numbers, metrics, and spreadsheets.

Strong written and communication skills, fluency in English, and the ability to communicate well with regional and global counterparts.