APAC Senior Growth Marketing Lead

Smardt Malaysia Sdn. Bhd.; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

Smardt Malaysia Sdn. Bhd. seeks a Senior Marketing Specialist, APAC to lead regional marketing programs that build brand visibility and demand across APAC.

You will translate business priorities into compelling campaigns, guide the Marketing Specialist, and collaborate with global and local teams to enable sales and drive pipeline growth while shaping the brand in a dynamic growth region. This role offers broad regional exposure, hands-on ownership and interaction with senior stakeholders in an

Qualifications

• Bachelor’s degree in marketing, Communications, Business or related field.
• At least 5 years of B2B marketing experience; HVAC, industrial equipment, energy or related sector is advantageous.
• Professional fluency in English, with strong writing and presentation skills; Mandarin advantageous.
• Proven success delivering integrated campaigns, events and sales enablement from concept through measurement.
• Excellent stakeholder, project and vendor management skills with the ability to influence across a matrixed organization.

Responsibilities

• Translate APAC priorities into focused regional marketing plans aligned with Global Marketing and CBUs.
• Localize and execute campaigns across markets, channels and customer segments.
• Own the APAC marketing calendar, priorities and delivery cadence.
• Develop messaging and multi-format content—campaigns, brochures, case studies, video and digital assets.
• Lead translation and localization of approved materials with accuracy and relevance.
• Support product launches and equip sales teams and channel partners with tools.
• Plan and optimize integrated campaigns across search, social, email and events.
• Track lead journey in CRM and measure ROI, providing actionable insights.
• Collaborate with senior stakeholders and coach the Marketing Specialist.

Skills

B2B marketing

English fluency

Campaign management

Stakeholder mgmt

Content creation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

WeChat

LinkedIn

CRM

Marketing automation

Salesforce

Job description

Smardt Malaysia Sdn. Bhd. seeks a Senior Marketing Specialist, APAC to lead regional marketing programs that build brand visibility and demand across APAC.

You will translate business priorities into compelling campaigns, guide the Marketing Specialist, and collaborate with global and local teams to enable sales and drive pipeline growth while shaping the brand in a dynamic growth region. This role offers broad regional exposure, hands-on ownership and interaction with senior stakeholders in an