Senior Marketing Specialist, APAC

Smardt Malaysia Sdn. Bhd.; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

Smardt Malaysia Sdn. Bhd. seeks a Senior Marketing Specialist, APAC to lead regional marketing programs that build brand visibility and demand across APAC.

You will translate business priorities into compelling campaigns, guide the Marketing Specialist, and collaborate with global and local teams to enable sales and drive pipeline growth while shaping the brand in a dynamic growth region. This role offers broad regional exposure, hands-on ownership and interaction with senior stakeholders in an

Qualifications

• Bachelor’s degree in marketing, Communications, Business or related field.
• At least 5 years of B2B marketing experience; HVAC, industrial equipment, energy or related sector is advantageous.
• Professional fluency in English, with strong writing and presentation skills; Mandarin advantageous.
• Proven success delivering integrated campaigns, events and sales enablement from concept through measurement.
• Excellent stakeholder, project and vendor management skills with the ability to influence across a matrixed organization.

Responsibilities

• Translate APAC priorities into focused regional marketing plans aligned with Global Marketing and CBUs.
• Localize and execute campaigns across markets, channels and customer segments.
• Own the APAC marketing calendar, priorities and delivery cadence.
• Develop messaging and multi-format content—campaigns, brochures, case studies, video and digital assets.
• Lead translation and localization of approved materials with accuracy and relevance.
• Support product launches and equip sales teams and channel partners with tools.
• Plan and optimize integrated campaigns across search, social, email and events.
• Track lead journey in CRM and measure ROI, providing actionable insights.
• Collaborate with senior stakeholders and coach the Marketing Specialist.

Skills

B2B marketing

English fluency

Campaign management

Stakeholder mgmt

Content creation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

WeChat

LinkedIn

CRM

Marketing automation

Salesforce

Job description

Join SMARDT and help shape high-impact marketing across one of the world’s most dynamic growth regions. As Senior Marketing Specialist, APAC, you will lead our regional marketing programs that build brand visibility, generate demand and support pipeline growth. Working closely with APAC commercial leaders, Global Marketing and local teams, you will translate business priorities into compelling campaigns, customer experiences and sales enablement. You will also guide and develop the Marketing Specialist, who reports to this role. This highly visible position offers broad regional exposure, meaningful ownership and the opportunity to work closely with senior stakeholders while seeing the commercial impact of your work in a growing international business.

Responsibilities

Strategic Alignment & Coordination

Translate APAC commercial priorities, customer needs and pipeline opportunities into focused regional marketing plans aligned with Global Marketing and Commercial Business Unit (CBU) strategies.

Partner with CBU sales and product teams to localize and execute campaigns across markets, channels and customer segments.

Own the APAC marketing calendar, priorities and delivery cadence, focusing resources on the highest-impact growth opportunities.

Build alignment with senior stakeholders, communicate progress and recommendations, and coach the Marketing Specialist to deliver high-quality work and grow professionally.

Develop compelling messaging and multi-format content—including campaigns, presentations, brochures, case studies, thought leadership, video and digital assets—grounded in customer needs and SMARDT’s value proposition.

Lead translation and localization of approved materials, ensuring technical accuracy, local relevance and consistent brand experience.

Support product launches and equip sales teams and channel partners with practical, high-impact tools that strengthen customer engagement and conversion.

Brand & Communication

Champion a consistent SMARDT brand across messaging, visual assets, product naming and customer touchpoints.

Grow SMARDT’s presence across LinkedIn, WeChat and relevant industry channels through engaging content and active community management.

Use customer insight, market trends and competitor activity to sharpen positioning and identify growth opportunities.

Global Marketing Collaboration & Brand Governance

Serve as the APAC point of contact for Global Marketing, bringing regional priorities, customer insight and results into global planning.

Localize global campaigns and toolkits while preserving core messaging, visual identity and brand standards.

Coordinate brand, technical and legal reviews, ensuring external claims are accurate, approved and compliant.

Maintain clear governance for campaign assets, approvals and shared content, and share regional success stories and learnings across the business.

Exhibitions & Events

Lead exhibitions, trade shows, webinars, customer visits and partner events from planning through on-site delivery.

Partner with sales to capture and nurture leads, strengthen customer relationships and report clearly on outcomes and return on investment.

Digital Marketing & Analytics

Plan and optimize integrated campaigns across search, social media, email, events and relevant China platforms to drive awareness, engagement and qualified demand.

Track the lead journey through CRM and analytics tools, measuring conversion, pipeline contribution and marketing ROI.

Translate campaign performance and customer feedback into clear recommendations, while ensuring effective budget, agency and vendor management

Qualifications & Skills

Bachelor’s degree in marketing, Communications, Business or a related field, or equivalent practical experience.

At least 5 years of B2B marketing experience; experience in HVAC, industrial equipment, energy, building technologies or a related sector is advantageous.

Professional fluency in English, with strong writing, editing, and presentation skills. Proficiency in Mandarin is highly advantageous, as the role requires regular communication and collaboration with Mandarin-speaking counterparts in China.

Proven success delivering integrated campaigns, events and sales enablement from concept through measurement.

Excellent stakeholder, project and vendor management skills, with the confidence to influence and build alignment across a matrixed organization.

Hands-on experience with WeChat, LinkedIn and CRM, marketing automation or analytics tools; Salesforce experience is advantageous.

A commercially minded, curious and collaborative approach, with strong judgment, attention to detail and ownership.

Willingness to travel across APAC, approximately 10% or as business needs require.

Key Performance Indicators

On-time, on-budget delivery of priority campaigns, events and marketing projects.

Growth in brand visibility, audience engagement, qualified leads and pipeline contribution.

Campaign conversion, marketing ROI and actionable performance reporting.

Quality of stakeholder collaboration, localized content, sales enablement and team development.

Key Relationships

Internal: APAC leadership, sales, Global Marketing, Product Management, CBU teams, Finance and Legal/Compliance.

Direct report: Marketing Specialist.

External: Agencies, vendors, event organizers, channel partners, media and industry associations.

SMARDT is the world's largest manufacturer of oil-free centrifugal chillers. With operations in Singapore, Australia, Canada, USA, Germany and China, SMARDT's revolutionary high efficiency machines are driving rapid growth across key world markets. At the cutting edge of innovation, SMARDT Malaysia is accelerating product development efforts that deliver substantial energy savings for our customers.

Please visit our website https://smardt.com.

We are growing and expanding, need competitive and passionate candidate to join us.

SMARDT is the world's largest manufacturer of oil-free centrifugal chillers. With operations in Singapore, Australia, Canada, USA, Germany and China, SMARDT's revolutionary high efficiency machines are driving rapid growth across key world markets. At the cutting edge of innovation, SMARDT Malaysia is accelerating product development efforts that deliver substantial energy savings for our customers.

Please visit our website https://smardt.com.

We are growing and expanding, need competitive and passionate candidate to join us.

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What can I earn as a Marketing Specialist