APAC Growth Marketing Director: Strategy & Pipeline

Wood Mackenzie; Kuala Lumpur; Hybrid; MYR 240,000 - 420,000; Full time

Benefits offered by this job

Hybrid working

Flexible working arrangements

Job summary

Wood Mackenzie is seeking a Growth Marketing Director for APAC to lead regional growth strategy across all segments and drive pipeline, ARR and expansion. You will shape campaigns spanning digital, events, ABM, content and paid media, while collaborating with global marketing teams and regional sales leadership.

You will bring a strong growth mindset, extensive B2B marketing leadership experience in APAC, and a track record of optimizing campaigns using analytics, automation and AI-powered

Qualifications

• Strategic growth mindset with ability to translate priorities into plans.
• Measurable pipeline and revenue growth in B2B multi-segment setups.
• Understanding full marketing funnel and regional nuances.
• Experience leading integrated campaigns across digital and events.
• Familiarity with analytics and automation platforms.

Responsibilities

• Own APAC growth marketing strategy and regional plan.
• Lead full-funnel campaigns across channels driving ARR and retention.
• Drive KPI-based optimization for ARR, NRR and GRR goals.
• Align cross-functional teams to orchestrate regional campaigns.
• Adapt global marketing strategies to APAC market dynamics.
• Manage budgets and vendor relationships for ROI-positive performance.
• Report insights to senior stakeholders to drive improvements.
• Leverage AI and intent data to enable pipeline creation.

Skills

Growth strategy

Campaign leadership

Data analytics

AI adoption

Tools

Salesforce

Dreamdata

Supermetrics

Pardot

Job description

Wood Mackenzie is seeking a Growth Marketing Director for APAC to lead regional growth strategy across all segments and drive pipeline, ARR and expansion. You will shape campaigns spanning digital, events, ABM, content and paid media, while collaborating with global marketing teams and regional sales leadership.

You will bring a strong growth mindset, extensive B2B marketing leadership experience in APAC, and a track record of optimizing campaigns using analytics, automation and AI-powered