APAC Senior Marketing Specialist - Digital Demand & ABM

Honeywell International Inc; Malaysia; On-site; MYR 180,000 - 270,000; Full time

Job summary

Honeywell APAC (Malaysia) is seeking a Senior Customer Marketing Specialist to drive digital demand generation and customer engagement across Asia Pacific (excl. China).

The role focuses on Google Ads, LinkedIn campaigns, ABM programs, and pipeline growth while supporting events and sales alignment. You will partner with sales to ensure effective lead handoff, create campaigns, and analyze performance to optimize ROI.

Qualifications

• 10–12 years in B2B marketing with a strong digital focus.
• Hands-on experience with Google Ads and LinkedIn Campaign Manager.
• Experience in ABM and marketing automation platforms (Marketo/HubSpot) and CRM (Salesforce).

Responsibilities

• Plan and execute paid campaigns across Google Ads and LinkedIn.
• Develop and manage ABM programs for strategic accounts.
• Plan and execute customer and industry events; manage logistics and vendors.
• Collaborate with sales to align campaigns with revenue goals and ensure lead handoff.
• Track campaign performance, ROI, and pipeline impact; build performance reports.

Skills

Digital marketing strategy

ABM (Account-Based Marketing)

Google Ads

LinkedIn Campaign Manager

Marketing automation (Marketo/HubSpot)

Salesforce CRM

Cross-functional collaboration

Lead generation & pipeline growth

Tools

Google Ads

LinkedIn Campaign Manager

Marketo/HubSpot

Salesforce

Job description

Honeywell APAC (Malaysia) is seeking a Senior Customer Marketing Specialist to drive digital demand generation and customer engagement across Asia Pacific (excl. China).

The role focuses on Google Ads, LinkedIn campaigns, ABM programs, and pipeline growth while supporting events and sales alignment. You will partner with sales to ensure effective lead handoff, create campaigns, and analyze performance to optimize ROI.