APAC & MEA Senior Marketing Lead - B2B Tech Growth

AdaptiveMobile Security; Kuala Lumpur; Hybrid; MYR 180,000 - 280,000; Full time

Benefits offered by this job

Flexible hybrid work

Global team

Learning & development

Competitive compensation

Job summary

Enea is seeking a Senior Marketing Manager to lead APAC and Middle East campaigns from Kuala Lumpur, reporting to the VP of Marketing. You will own demand generation, partner engagement and field activity, guiding regional market priorities and investments.

The role spans digital, content, events and ABM, collaborating with Product and Corporate Marketing, Sales and partners to drive growth and strengthen the security software portfolio.

Qualifications

• 8–12 years of B2B marketing experience with regional, field or demand-generation programmes.
• Evidence of delivering multi-market campaigns with measurable commercial outcomes.
• Ability to work with senior sales leaders to turn commercial priorities into marketing activity.
• Hands-on expertise across integrated campaigns, digital marketing, events, budgets and reporting.
• Confidence using CRM, marketing automation and analytics to measure and improve performance.
• Excellent written and spoken English, an international working style and willingness to travel as required.
• A qualification in Marketing, Business or Communications, or equivalent practical experience.

Responsibilities

• Own and deliver the APAC and Middle East marketing plan, focusing activity and investment on priority markets, customers and growth opportunities.
• Localise and deliver integrated campaigns across digital channels, content, webinars and account-based marketing, working with Product and Corporate Marketing.
• Plan and execute field marketing programmes, including industry events, executive briefings, customer workshops and roadshows.
• Partner with sales teams on strategic accounts, pipeline development and opportunity acceleration, tailoring activity to local market needs.
• Build partner and channel marketing programmes, including co-marketing initiatives and partner engagement.
• Manage budgets, suppliers and campaign reporting, using CRM and analytics to measure outcomes and improve performance.

Skills

B2B marketing exp

Multi-market campaigns

Sales collaboration

Integrated campaigns

CRM & analytics

English proficiency

Marketing degree

Education

Marketing/Business/Communications degree

Tools

Salesforce

Pardot

HubSpot

Job description

Enea is seeking a Senior Marketing Manager to lead APAC and Middle East campaigns from Kuala Lumpur, reporting to the VP of Marketing. You will own demand generation, partner engagement and field activity, guiding regional market priorities and investments.

The role spans digital, content, events and ABM, collaborating with Product and Corporate Marketing, Sales and partners to drive growth and strengthen the security software portfolio.