APAC Senior Demand Gen & ABM Marketing Lead

Honeywell PH/MY/SG/ID (Korn Ferry); Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Honeywell is seeking a Senior Customer Marketing Specialist to drive digital demand generation and customer engagement across Asia Pacific (excl. China). This role will focus on Google and LinkedIn campaigns, ABM, and pipeline growth, while also supporting event execution and sales alignment.

You will lead campaigns, collaborate with content teams, optimize performance, and partner with sales to maximize ROI across APAC.

Qualifications

• 10–12 years in B2B marketing with a strong digital focus.
• Hands-on experience with Google Ads and LinkedIn Campaign Manager.
• Experience in ABM strategy and execution.
• Familiarity with marketing automation (Marketo/HubSpot) and CRM (Salesforce).
• Experience in event marketing and cross-functional collaboration.

Responsibilities

• Plan and execute paid campaigns across Google Ads (Search, Display, Hybrid) and LinkedIn.
• Optimize campaigns through persona targeting, A/B testing, and performance tracking.
• Drive lead generation, nurturing, and pipeline conversion.
• Collaborate on content and landing pages aligned to customer personas.
• Develop and execute ABM programs for strategic accounts.
• Create personalized campaigns to drive engagement and pipeline.
• Track account engagement and ROI.
• Plan and execute customer and industry events (trade shows, conferences, webinars).
• Manage event logistics, vendors, and booth execution.
• Integrate digital campaigns with events to maximize ROI.
• Partner with sales teams to align campaigns with revenue goals.
• Ensure effective lead handoff and follow-up.
• Support sales with insights, leads, and marketing collateral.
• Track campaign performance, ROI, and pipeline impact.
• Build reports on leads, conversions, and efficiency.
• Drive data-driven optimization of all marketing activities.

Skills

B2B Marketing

Digital Marketing

ABM Strategy

Marketing Automation

CRM (Salesforce)

Event Marketing

Tools

Marketo/HubSpot

Salesforce

Job description

Honeywell is seeking a Senior Customer Marketing Specialist to drive digital demand generation and customer engagement across Asia Pacific (excl. China). This role will focus on Google and LinkedIn campaigns, ABM, and pipeline growth, while also supporting event execution and sales alignment.

You will lead campaigns, collaborate with content teams, optimize performance, and partner with sales to maximize ROI across APAC.