Sr Customer Mktng Specialist

Honeywell Technologies

Malaysia

On-site

MYR 180,000 - 270,000

Full time

21 hours ago

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Job summary

Honeywell APAC (Malaysia) is seeking a Senior Customer Marketing Specialist to drive digital demand generation and customer engagement across Asia Pacific (excl. China).

The role focuses on Google Ads, LinkedIn campaigns, ABM programs, and pipeline growth while supporting events and sales alignment. You will partner with sales to ensure effective lead handoff, create campaigns, and analyze performance to optimize ROI.

Qualifications

10–12 years in B2B marketing with a strong digital focus.
Hands-on experience with Google Ads and LinkedIn Campaign Manager.
Experience in ABM and marketing automation platforms (Marketo/HubSpot) and CRM (Salesforce).

Responsibilities

Plan and execute paid campaigns across Google Ads and LinkedIn.
Develop and manage ABM programs for strategic accounts.
Plan and execute customer and industry events; manage logistics and vendors.
Collaborate with sales to align campaigns with revenue goals and ensure lead handoff.
Track campaign performance, ROI, and pipeline impact; build performance reports.

Skills

Digital marketing strategy

ABM (Account-Based Marketing)

Google Ads

LinkedIn Campaign Manager

Marketing automation (Marketo/HubSpot)

Salesforce CRM

Cross-functional collaboration

Lead generation & pipeline growth

Tools

Google Ads

LinkedIn Campaign Manager

Marketo/HubSpot

Salesforce

Job description

APAC (Malaysia)

Start your career by making an impact and real connections with some of the most meaningful challenges around. When you join Honeywell, you become a member of our performance culture comprised of diverse leaders, thinkers, innovators, dreamers, and doers who are changing the future.

Job Description

THE FUTURE IS WHAT WE MAKE IT.

Senior Customer Marketing Specialist

Make the Best You.

Working at Honeywell is not just creating incredible things. You will collaborate with top minds, grow through continuous learning, and benefit from an inclusive environment that rewards performance and celebrates achievements.

Join Us and Make an Impact.

The Senior Customer Marketing Specialist will drive digital demand generation and customer engagement across Asia Pacific (excl. China). This role will focus on Google and LinkedIn campaigns, Account-Based Marketing (ABM), and pipeline growth, while also supporting event execution and sales alignment.

Key Responsibilities

Digital Marketing & Demand Generation

Plan and execute paid campaigns across Google Ads (Search, Display, Hybrid) and LinkedIn.
Optimize campaigns through persona targeting, A/B testing, and performance tracking.
Drive lead generation, nurturing, and pipeline conversion.
Collaborate on content and landing pages aligned to customer personas.

Account-Based Marketing (ABM)

Develop and execute ABM programs for strategic accounts.
Create personalized campaigns to drive engagement and pipeline.
Track account engagement and ROI.

Event Marketing & Execution

Plan and execute customer and industry events (trade shows, conferences, webinars).
Manage event logistics, vendors, and booth execution.
Integrate digital campaigns with events to maximize ROI.

Sales Collaboration

Partner with sales teams to align campaigns with revenue goals.
Ensure effective lead handoff and follow-up.
Support sales with insights, leads, and marketing collateral.

Performance & Analytics

Track campaign performance, ROI, and pipeline impact.
Build reports on leads, conversions, and efficiency.
Drive data-driven optimization of all marketing activities.

Key Experience & Capabilities

10-12 years in B2B marketing, with strong digital focus.
Hands-on experience with Google Ads and LinkedIn Campaign Manager.
Experience in ABM strategy and execution.
Familiarity with marketing automation (Marketo/HubSpot) and CRM (Salesforce).
Experience in event marketing and cross-functional collaboration.

Who We Are

The Future Is What We Make It at Honeywell. From sustainable aviation fuel and life-saving healthcare sensors to collaborating on every NASA space mission since the 1950's, over 100 years of innovation has always been driven by an investment in our people. Learn more about Honeywell: https://www.youtube.com/watch?v=CG-rmG0eKLk

Discover More

Our focus at Honeywell is innovation that drives business, improves the bottom line and creates solutions for our customers and communities around the world. There's a lot for you to discover. Our solutions, our case studies, our #Futureshapers, and so much more.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

For more information on how we process your information in the job application process, please refer to honeywell.com/us/en/privacy-statement .

If a disability prevents you from applying for a job through our website, e-mail accessibility@honeywell.com No other requests will be acknowledged .

About Us

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world’s most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy.

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