APAC Revenue Growth & Pricing Lead

The HEINEKEN Company; Petaling Jaya; On-site; MYR 300,000 - 540,000; Full time

Job summary

The HEINEKEN Company in Malaysia seeks a Senior RMG Manager - APAC Hub to drive revenue and margin across two operating companies. You will lead pricing, portfolio, promotions and trade investment with senior commercial stakeholders to translate data and market insights into growth strategies.

You will shape growth initiatives, analyse market data, develop hypotheses, and embed strong execution rhythm across markets while building RMG capability through new tools and processes.

Qualifications

• Minimum 8 years of professional experience in commercial, analytics, RGM or related roles.
• At least 3 years of commercial and analytical experience in FMCG/retail or similar fast-paced environments.
• Strong understanding of revenue and margin growth levers (pricing, mix, promotions, trade investment).

Responsibilities

• Shape Growth Strategy – translate priorities into Revenue Margin Growth initiatives.
• Unlock Growth Insights – analyse market, customer and business data.
• Drive Pricing Strategy – develop pricing and PPA strategies across brands, SKUs, channels and regions.
• Optimise Portfolio & Mix – improve portfolio mix, hero SKU performance, planograms and launches.
• Maximise Promotional Effectiveness – shape promo strategies and investment plans.
• Optimise Trade Investment – review investments, terms and incentives for efficiency.
• Turn Insights into Action – develop RMG plans and track performance across OpCos.
• Build RMG Capability – develop tools, processes and workshops across markets.

Skills

Excel

Analytical mindset

Stakeholder management

English communication

Tools

Nielsen/IRI

POS data

Kantar/GfK

Job description

The HEINEKEN Company in Malaysia seeks a Senior RMG Manager - APAC Hub to drive revenue and margin across two operating companies. You will lead pricing, portfolio, promotions and trade investment with senior commercial stakeholders to translate data and market insights into growth strategies.

You will shape growth initiatives, analyse market data, develop hypotheses, and embed strong execution rhythm across markets while building RMG capability through new tools and processes.