Senior RGM Manager, APAC Growth & Pricing

Heineken Malaysia Berhad; Selangor; On-site; MYR 260,000 - 380,000; Full time

Job summary

HEINEKEN Malaysia Berhad is seeking a Senior RMG Manager to lead Revenue Management initiatives across the APAC hub. You will partner with senior commercial stakeholders to translate data, insights and priorities into growth strategies focusing on pricing, portfolio, promotions and trade investment.

You will shape growth strategy, unlock insights from market and data, and drive pricing, mix optimisation and promotional effectiveness across brands and channels.

Qualifications

• Minimum 8 years of professional experience in commercial, analytics, Revenue Management/RGM or related roles.
• At least 3 years of commercial and analytical experience in FMCG, retail or similar fast-paced environments.
• Strong understanding of revenue and margin growth levers including pricing, PPA, mix, promotions and trade investment.
• Strong problem-solving skills and the ability to work with complex or incomplete data to identify insights.
• Strong Excel and data analytics capabilities; familiarity with Nielsen/IRI, POS or panel data is a plus.
• Solid market, customer and channel dynamics understanding with ability to translate insights into actions.
• Strong stakeholder management, communication and influencing skills with senior leaders.
• Excellent written and spoken English is required.

Responsibilities

• Shape Growth Strategy – translate priorities into Revenue Margin Growth initiatives.
• Unlock Growth Insights – analyse market and business data to identify opportunities and generate insights.
• Drive Pricing Strategy – develop pricing and PPA strategies across brands, SKUs, channels and regions.
• Optimise Portfolio & Mix – improve portfolio mix, SKU availability, planograms and new pack launches.
• Maximise Promotional Effectiveness – shape promotional strategies and investment plans for better returns.
• Optimise Trade Investment – review investments, terms and incentives to improve efficiency.
• Turn Insights into Action – develop RMG plans, prioritise initiatives and track performance across markets.
• Build RMG Capability – strengthen Revenue Management capabilities via tools, processes and workshops.

Skills

RGM Knowledge

Analytics

Stakeholder Mgmt

Excel/Data Tools

Commercial Experience

English Proficiency

Tools

Nielsen/IRI

Kantar/GfK

Job description

HEINEKEN Malaysia Berhad is seeking a Senior RMG Manager to lead Revenue Management initiatives across the APAC hub. You will partner with senior commercial stakeholders to translate data, insights and priorities into growth strategies focusing on pricing, portfolio, promotions and trade investment.

You will shape growth strategy, unlock insights from market and data, and drive pricing, mix optimisation and promotional effectiveness across brands and channels.