Senior RMG Manager - APAC Hub

Heineken; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Job summary

Heineken Malaysia seeks a Senior RMG Manager - APAC Hub to drive sustainable revenue and margin growth across two operating companies in the region. You will partner with senior commercial stakeholders to translate data, market insights and business priorities into impactful growth strategies across pricing, portfolio, promotions and trade investment.

This role requires 8+ years in commercial/analytics with RGM or related functions, strong Excel and data skills, and the ability to lead

Qualifications

• Minimum 8 years in commercial, analytics, Revenue Management/RGM or related roles.
• At least 3 years in commercial and analytical work, preferably FMCG or retail.
• Strong understanding of revenue and margin growth levers (pricing, PPA, mix, promotions, trade investment).
• Advanced Excel and data analytics capabilities; experience with market data tools is a plus.
• Excellent communication and stakeholder management across senior leadership.

Responsibilities

• Shape Growth Strategy by translating priorities into Revenue Margin Growth initiatives.
• Unlock Growth Insights from market, customer and business data to identify opportunities.
• Drive Pricing Strategy across brands, SKUs, channels and regions.
• Optimise Portfolio & Mix, planograms, hero SKUs and new pack launches.
• Maximise Promotional Effectiveness through investment planning and tactics.
• Optimise Trade Investment by reviewing terms and incentives for efficiency.
• Turn Insights into Action with RMG plans, tracking and execution across OpCos.
• Build RMG Capability with tools, processes, and workshops across markets.

Skills

Revenue management

Pricing strategy

Data analytics

Excel

Stakeholder management

English communication

Tools

Nielsen/IRI data

Kantar/GfK

Job description

Function:Commerce

Your Role

As the Senior RMG Manager - APAC Hub, you will play a key role in driving sustainable revenue and margin growth across two Operating Companies in the region. You will partner with senior commercial stakeholders to turn data, market insights and business priorities into impactful growth strategies across pricing, portfolio, promotions and trade investment.

Key Responsibilities

• Shape Growth Strategy – Partner with Management Teams to translate strategic and annual business priorities into actionable Revenue Margin Growth initiatives.
• Unlock Growth Insights – Analyse market, customer and business data to identify growth opportunities, develop hypotheses and generate actionable commercial insights.
• Drive Pricing Strategy – Develop pricing and PPA strategies across brands, SKUs, channels and regions to optimise revenue and margin.
• Optimise Portfolio & Mix – Identify opportunities to improve portfolio mix, SKU availability, Hero SKU performance, planograms and new pack launches.
• Maximise Promotional Effectiveness – Shape promotional strategies and investment plans to improve effectiveness and deliver stronger commercial returns.
• Optimise Trade Investment – Review customer and distributor investments, trade terms and incentive structures to improve efficiency and support sustainable growth.
• Turn Insights into Action – Develop RMG plans, prioritise high-impact initiatives, track performance and establish a strong execution rhythm across the OpCos.
• Build RMG Capability – Strengthen Revenue Management capabilities through new tools, processes, trackers, workshops and best-practice sharing across markets.

What You’ll Bring

• Relevant Experience – Minimum 8 years of professional experience, with strong experience in commercial, analytics, Revenue Management/RGM or related roles.
• Commercial Expertise – At least 3 years of commercial and analytical experience, preferably within FMCG, retail or a similarly fast-paced environment.
• RGM Knowledge – Strong understanding of revenue and margin growth levers, including pricing, PPA, mix, promotions and trade investment.
• Analytical Mindset – Strong problem-solving skills and the ability to work with complex or incomplete data to identify meaningful insights and opportunities.
• Data & Technology Skills – Strong Excel and data analytics capabilities. Experience with Nielsen/IRI, POS or panel data such as Kantar/GfK will be an advantage.
• Strategic & Commercial Acumen – Strong understanding of market, customer and channel dynamics, with the ability to connect insights to practical business actions.
• Influencing & Collaboration – Strong stakeholder management, communication and influencing skills, with the ability to work effectively with senior leaders and across a regional matrix organisation.
• Results-Oriented & Agile – Strong ownership, prioritisation and execution skills, comfortable navigating ambiguity and driving results in a fast-changing environment. Excellent written and spoken English is required.