APAC Regional Channel Manager

Michael Page; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

Michael Page is seeking an APAC Regional Channel Manager for a global technology leader in enterprise networking. You will drive product strategy, channel development, and GTM execution across APAC distribution, leading end-to-end launches and partner enablement.

You will work with regional leadership to shape go-to-market plans, analyse market trends, and coordinate with HQ product teams and local sales to deliver sustained growth across diverse markets.

Qualifications

• Degree in CS/CE/IT or related field.
• Proven experience in networking product management, channel operations, or distribution.
• Strong understanding of distribution channel ecosystems, product lifecycle, and PSI.
• Experience with product launches, GTM strategy, and partner ecosystems.
• Experience leading market penetration or regional growth initiatives.
• Technical knowledge of enterprise networking solutions (switching, routing, wireless, infrastructure).
• Strong presentation, stakeholder management and communication skills.
• Ability to translate customer requirements into practical networking solutions.

Responsibilities

• Lead pre-sales support and network solution design for enterprise networking products, focusing on strategy development and opportunity creation across regional distribution channels.
• Conduct market intelligence gathering, industry trend analysis, and competitor benchmarking to develop strategic roadmaps, competitive positioning, and channel marketing.
• Drive and manage the 4P marketing framework while overseeing product lifecycle management, inventory planning, and PSI optimisation.
• Develop and execute regional GTM strategies, managing end-to-end product launch activities and expanding distribution channel adoption.
• Identify and drive market expansion opportunities for key products and industries, delivering revenue growth through strategic execution.
• Provide technical consultations and solution presentations to channel partners, local offices, and enterprise customers.
• Work within a matrix organisation to align regional stakeholders, HQ product teams, and local sales to achieve objectives.

Skills

Networking product management

Channel operations

GTM strategy

Stakeholder management

Presentation skills

Communication skills

Strategic growth

Education

Bachelor's Degree in CS/CE/IT

Tools

PSI processes

Network design tools

Job description

• Shape APAC growth strategy for leading networking solutions
• Own regional product launches and channel expansion initiatives

About Our Client

Our client is a global technology leader specializing in enterprise networking and digital infrastructure solutions. With a strong presence across the Asia Pacific region, the organization is committed to delivering innovative networking technologies and enabling channel partners to achieve sustainable business growth.

Job Description

Reporting to the regional leadership team, the APAC Regional Channel Manager will drive product strategy, channel development, and go-to-market execution for enterprise networking solutions across the APAC distribution landscape.

• Lead pre-sales support and network solution design for enterprise networking products, focusing on strategy development and opportunity creation across regional distribution channels.
• Conduct market intelligence gathering, industry trend analysis, and competitor benchmarking to develop strategic roadmaps, competitive positioning, and channel marketing initiatives.
• Drive and manage the 4P marketing framework (Product, Price, Place, Promotion) while overseeing product lifecycle management, inventory planning, and PSI (Purchase-Sales-Inventory) optimisation.
• Develop and execute regional Go-to-Market (GTM) strategies, managing end-to-end product launch activities and expanding distribution channel adoption.
• Identify and drive market expansion opportunities for key products, target industries, and commercial scenarios, delivering significant revenue growth through strategic execution.
• Provide technical consultations, network architecture recommendations, and solution presentations to channel partners, local offices, and enterprise customers.
• Work closely within a matrix organisation to align regional stakeholders, headquarters product teams, and local sales organisations to achieve business objectives.

The Successful Applicant

• Bachelor's Degree in Computer Science, Communications Engineering, Information Technology, or a related discipline.
• Proven experience in networking product management, channel operations, or distribution business management within the ICT industry.
• Strong understanding of distribution channel ecosystems, product lifecycle management, and PSI processes.
• Demonstrated success in product launches, GTM strategy execution, and partner ecosystem development.
• Experience leading market penetration, business expansion, or strategic growth initiatives.
• Technical knowledge of enterprise networking solutions, including switching, routing, wireless, and network infrastructure technologies.
• Strong presentation, stakeholder management, and communication skills with the ability to engage both technical and commercial audiences.
• Ability to translate customer requirements into practical and scalable networking solutions.

What's on Offer

• Opportunity to influence product strategy and channel growth across the APAC region.
• Regional exposure working with diverse markets and stakeholders.
• High-impact role combining product management, commercial strategy, and technical consulting.
• Collaborative and innovative technology-driven environment.
• Career development opportunities within a leading global technology organisation.
• Attractive remuneration package and performance-based incentives.