APAC Regional Channel Manager

Businesslist; Kuala Lumpur; On-site; MYR 120,000 - 190,000; Full time

Job summary

Businesslist is seeking an APAC Regional Channel Manager to drive product strategy and channel development for enterprise networking across the APAC distribution landscape. You will lead go-to-market execution and collaborate with regional teams to align stakeholders and drive revenue growth.

The role requires proven networking product management experience, strong channel operations knowledge, and the ability to manage end-to-end product launches in a matrix organisation.

Qualifications

• Bachelor's degree or higher in computer science, communications engineering, information technology, or related discipline.
• Experience in networking product management, channel operations, or ICT distribution.
• Strong understanding of distribution channel ecosystems and PSI processes.

Responsibilities

• Lead pre-sales support and network solution design for enterprise networking products across regional distribution channels.
• Conduct market intelligence, industry trend analysis, and competitor benchmarking to develop strategic roadmaps and channel marketing initiatives.
• Drive the 4P marketing framework and oversee product lifecycle, inventory planning, and PSI optimization.
• Develop regional GTM strategies and manage end-to-end product launch activities, expanding distribution channel adoption.
• Identify market expansion opportunities to drive revenue growth through strategic execution.
• Provide technical consultations and network architecture recommendations to channel partners and enterprise customers.
• Collaborate within a matrix organisation to align regional stakeholders, HQ product teams, and local sales.

Skills

Channel management

Product strategy

Go-to-market

Stakeholder management

Presentation

Education

Bachelor's Degree in Computer Science or related field

Job description

Reporting to the regional leadership team, the APAC Regional Channel Manager will drive product strategy, channel development, and go-to-market execution for enterprise networking solutions across the APAC distribution landscape.

Key responsibilities

• Lead pre-sales support and network solution design for enterprise networking products, focusing on strategy development and opportunity creation across regional distribution channels.
• Conduct market intelligence gathering, industry trend analysis, and competitor benchmarking to develop strategic roadmaps, competitive positioning, and channel marketing initiatives.
• Drive and manage the 4P marketing framework (Product, Price, Place, Promotion) while overseeing product lifecycle management, inventory planning, and PSI (Purchase-Sales-Inventory) optimisation.
• Develop and execute regional Go-to-Market (GTM) strategies, managing end-to-end product launch activities and expanding distribution channel adoption.
• Identify and drive market expansion opportunities for key products, target industries, and commercial scenarios, delivering significant revenue growth through strategic execution.
• Provide technical consultations, network architecture recommendations, and solution presentations to channel partners, local offices, and enterprise customers.
• Work closely within a matrix organisation to align regional stakeholders, headquarters product teams, and local sales organisations to achieve business objectives.

The Successful Applicant

• Bachelor's Degree in Computer Science, Communications Engineering, Information Technology, or a related discipline.
• Proven experience in networking product management, channel operations, or distribution business management within the ICT industry.
• Strong understanding of distribution channel ecosystems, product lifecycle management, and PSI processes.
• Demonstrated success in product launches, GTM strategy execution, and partner ecosystem development.
• Experience leading market penetration, business expansion, or strategic growth initiatives.
• Technical knowledge of enterprise networking solutions, including switching, routing, wireless, and network infrastructure technologies.
• Strong presentation, stakeholder management, and communication skills with the ability to engage both technical and commercial audiences.
• Ability to translate customer requirements into practical and scalable networking solutions.

What's on Offer

• Opportunity to influence product strategy and channel growth across the APAC region.
• Regional exposure working with diverse markets and stakeholders.
• High-impact role combining product management, commercial strategy, and technical consulting.
• Collaborative and innovative technology-driven environment.
• Career development opportunities within a leading global technology organisation.
• Attractive remuneration package and performance-based incentives.