Senior Marketing Manager, APAC & Middle East

Enea AB; Kuala Lumpur; Hybrid; MYR 180,000 - 260,000; Full time

Benefits offered by this job

Flexible hybrid work

Global team collaboration

Professional development

Competitive compensation

Local benefits

Job summary

Enea AB in Kuala Lumpur is hiring a Senior Marketing Manager to lead APAC and Middle East marketing. You will drive demand, engage customers and strengthen partner relationships from the regional hub, reporting to the VP of Marketing.

You’ll shape the regional plan, collaborate with sales and product teams, and manage budgets, events and campaigns in a hybrid work setup.

Qualifications

• 8–12 years of B2B marketing experience with regional or demand-generation ownership.
• Proven multi-market campaign delivery with measurable outcomes.
• Partner with senior sales leaders to translate priorities into activity.
• Hands-on experience with integrated campaigns, events, budgets and reports.
• Proficiency in CRM, marketing automation and analytics to measure performance.
• Excellent written and spoken English, international mindset and travel willingness.
• Marketing, Business or Communications qualification or equivalent experience.

Responsibilities

• Own APAC and Middle East marketing plan with focus on priority markets.
• Localise and deliver campaigns across digital channels, content and events.
• Plan field programmes, including events, customer workshops and roadshows.
• Partner with sales on strategic accounts for pipeline development.
• Build partner and channel marketing programmes and co-marketing initiatives.
• Manage budgets, suppliers and campaign reporting with CRM analytics.

Skills

B2B marketing

Campaign management

Integrated campaigns

Digital marketing

Events management

Budget management

CRM usage

Marketing automation

Analytics

English proficiency

Travel willingness

Education

Marketing/Business/Communications degree

Tools

Salesforce

Pardot

HubSpot

Job description

Do you enjoy turning complex technology into campaigns that help sales teams win business? We're looking for a Senior Marketing Manager to join Enea's global Marketing team, based in Kuala Lumpur and reporting to the VP of Marketing. You'll own marketing across APAC and the Middle East, creating demand, engaging customers and strengthening partner relationships.

Role And Key Responsibilities

Working closely with regional sales leaders, you'll translate business priorities into practical, measurable marketing programmes. You'll shape the regional plan and stay close to delivery, from initial brief to results.

Key responsibilities include:

• Own and deliver the APAC and Middle East marketing plan, focusing activity and investment on priority markets, customers and growth opportunities.
• Localise and deliver integrated campaigns across digital channels, content, webinars and account-based marketing, working with Product and Corporate Marketing.
• Plan and execute field marketing programmes, including industry events, executive briefings, customer workshops and roadshows.
• Partner with sales teams on strategic accounts, pipeline development and opportunity acceleration, tailoring activity to local market needs.
• Build partner and channel marketing programmes, including co-marketing initiatives and partner engagement.
• Manage budgets, suppliers and campaign reporting, using CRM and analytics to measure outcomes and improve performance.

Required Qualifications

Qualifications, Key Skills and Competence

• 8-12 years' B2B marketing experience, including ownership of regional, field or demand-generation programmes.
• Evidence of delivering multi-market campaigns with measurable commercial outcomes.
• Ability to work with senior sales leaders to turn commercial priorities into marketing activity.
• Hands-on expertise across integrated campaigns, digital marketing, events, budgets and reporting.
• Confidence using CRM, marketing automation and analytics to measure and improve performance.
• Excellent written and spoken English, an international working style and willingness to travel as required.
• A qualification in Marketing, Business or Communications, or equivalent practical experience.

Preferred Qualifications

• Direct experience with a telecom security or cybersecurity vendor, especially one serving telecommunications operators or communications service providers.
• Regional marketing experience across APAC or the Middle East, including partner, channel or account-based marketing.
• Familiarity with platforms such as Salesforce, Pardot or HubSpot and associated reporting tools.

What can Enea offer you?

At Enea, we want you to have the support and opportunity to do your best work. We offer:

• Flexible hybrid work that supports collaboration and work-life balance.
• A globally connected team and the opportunity to influence regional marketing activity.
• An inclusive culture that welcomes different perspectives and ideas.
• Competitive compensation and locally applicable benefits.
• Opportunities for ongoing learning and professional development.

About Our Marketing Team

Enea's global Marketing function brings our telecom and cybersecurity software to market through product positioning, digital campaigns, regional activity, partner engagement and sales enablement. We work closely with commercial teams to help customers understand the value of safer, more efficient communications.

About Enea

Enea is a global specialist in advanced telecom and cybersecurity software, with a vision to make the world's communication safer and more efficient. Through continuous innovation, Enea's solutions help secure, optimize, and monetize communication services. The company serves over 300 customers in more than 100 countries, including telecom operators, communication platform providers, cybersecurity vendors, and government organizations. Every day, more than 3 billion people rely on Enea software for seamless connectivity between people, businesses, and connected devices. Enea is headquartered in Stockholm, Sweden, and the company is listed on Nasdaq Stockholm.

To learn more, visit www.enea.com